WooCommerce to Shopify Migration & Email Automation Setup CortilCora.ro

The Project

CortilCora.ro, a Romanian retailer specializing in high-quality tents for industrial and event usage, as well as customized products for homes and offices, aimed to migrate from WooCommerce to Shopify to improve website security, maintenance, speed, and marketing tool integration.


Shopify Store Redesign
Data Migration from WooCommerce
Email Marketing Automation

Vertical / Geography

Retail (Tents and Custom Products)
Romania/ Eastern Europe

The Process

To address CortilCora.ro’s needs, we began with competitor analysis and theme and app research. We migrated all customer, order, and product data, ensuring no data loss, and implemented extensive SEO measures, including 301 redirects and manual verification of the top indexed pages.

We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo.

The project was completed within 2 months. During this period, we migrated all data, perfected product data, and created 301 redirects with manual verification of the top indexed pages. We also improved the website’s UX and connected the store to essential marketing services.

Shopify Store Design

Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Detailed SEO integration and optimization
Enhanced website speed and performance
Comprehensive email marketing automation setup with Klaviyo
The successful migration to Shopify and comprehensive site optimization for CortilCora.ro resulted in enhanced user engagement, operational efficiency, and increased sales, setting the stage for future growth.

Email Automation

We implemented a thorough Email Marketing Automation structure for CortilCora.ro, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).