Shopify Store Redesign & Email Automation Setup

The Project

Bright Tools, an Australian e-commerce store specializing in high-performance cleaning tools, aimed to migrate from WordPress/WooCommerce to Shopify to improve security, maintenance, website speed, and integration with marketing tools.


Shopify Store Redesign
Data Migration from WordPress/WooCommerce
Email Marketing Automation

Vertical / Geography

Cleaning Tools

The Process

To address Bright Tools’ needs, we conducted competitor analysis and theme and app research. We migrated all customer, order, and product data, ensuring no data loss, and implemented extensive SEO measures, including 301 redirects and manual verification of the top indexed pages.

We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo. The project was completed within 2 months, during which we supported their team with weekly calls and training sessions to ensure a smooth transition and effective use of Shopify.

Shopify Store Design

Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Detailed SEO integration and optimization
Enhanced website speed and performance
Improved integration with marketing tools and services
The successful migration to Shopify and comprehensive site optimization for Bright Tools resulted in enhanced user engagement, operational efficiency, and increased sales, setting the stage for future growth.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).