Shopify Store Redesign & Email Automation Setup

The Project, a prominent pet store retailer in Romania, sought to migrate from a rigid, antiquated custom CMS to Shopify Plus to improve ease of use, integrate superior functionalities, and enhance user experience.


Shopify Store Redesign
Custom Quote Request Functionality
Product Customization Improvements
Email Marketing Automation

Vertical / Geography

Pet Care Products
Romania / Eastern Europe

The Process

To address’s needs, we initiated a comprehensive strategy starting with competitor analysis and theme and app research. We migrated over 500,000 data points, ensuring no data loss, and implemented extensive SEO measures to maintain organic traffic. This included automatic redirects and manual checks of the top 1,000 indexed pages.

We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo. Additionally, we supported their in-house team with Shopify expertise to integrate their custom ERP with Shopify Plus.

The project required a total of 6 months to ensure a smooth and comprehensive transition. During this period, we supported their team to build the ERP integration while simultaneously migrating data, creating redirects, and collaborating with their marketing team to build a new and improved website. Weekly calls, sometimes twice per week, facilitated constant communication and progress tracking. Additionally, we conducted extensive training sessions to empower their team to effectively use Shopify Plus.

Shopify Store Design

Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Detailed SEO integration and optimization
Enhanced website speed and performance
Comprehensive email marketing automation setup using Klaviyo
Integration with Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager, Google Tag Manager
The successful migration to Shopify and comprehensive site optimization for resulted in enhanced user engagement, operational efficiency, and ease of management, setting the stage for future growth.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


eCommerce Today significantly boosted our web traffic, improved site speed, and received great feedback on user experience. Their professionalism and ability to quickly understand our issues were impressive.

Maxi-Pet, Marketing Director