Why email automation matters
Your Store Can Sell More — Automatically
Email is still the highest ROI marketing channel, but only when it’s powered by automation and data.
If your store relies only on manual campaigns, you’re missing out on revenue from abandoned carts, inactive customers, and missed cross-sell opportunities.
Klaviyo automations turn behavior into profit:
- Send the right message at the right time
- Recover lost sales automatically
- Increase repeat purchases and customer lifetime value
- Personalize content for every buyer segment
- Measure ROI in real time
Your customers expect personalized experiences. Klaviyo makes that effortless.
What you gain
Predictable revenue — powered by data
- 20–40% of store revenue from automated flows
- Fully personalized email & SMS sequences
- Zero wasted time on manual campaigns
- Clear revenue attribution per flow
- Long-term retention through targeted loyalty automations
Every automation we build is meant to pay for itself — again and again.
Our latest work
Here are a few examples of successful migrations we’ve helped brands complete — each one with unique challenges and measurable results: All case studies
+230% revenue from automated flows after the rebuild that began at the end of 2025, with unique opens up 180% and conversion rate up 59%.
Dr Lamia: Lifecycle Email Marketing That Protects a Luxury Brand
Domain authentication, desktop and mobile signup popups and four behavioral flows with 17 emails, plus a growth roadmap for email, CRO and SEO.
Six Klaviyo flows with 16 emails and two pop-ups, built on a brand-aligned template with full domain authentication and handed over with training.
Daily send volume reached 133x the Day 1 level over a nine-day warm-up, with delivery between 95% and 100% every day.How it works
Built for Scale — Designed for Growth
Audit & strategy
Identify gaps and potential in your current setup.
Segmentation framework
Group your customers by intent, value, and lifecycle.
Flow implementation
Configure and automate flows like Welcome, Cart Abandonment, Browse Abandonment, Winback, and Loyalty.
Creative optimization
Design and write high-performing content that matches your brand.
Performance tracking
Continuous testing and reporting on key revenue metrics.
How we reduce risk
Common automation risks — gone for good
Many merchants hesitate to invest in advanced setups because they’ve seen it go wrong—spam complaints, broken discount codes, messy segments, or emails that just don’t convert. Those risks exist when your strategy is “set it and forget it” without expert oversight.
Here’s what a Master Platinum Klaviyo implementation eliminates:
- No “Spam” Reputation Damage — We manage technical deliverability and warming so your emails hit the inbox, not the junk folder.
- No Over-Communication — Smart “Smart Sending” and frequency caps ensure you never annoy your customers with too many messages.
- No Broken Automations — We rigorously test every logic branch, discount trigger, and dynamic block before they go live.
- No Wasted Ad Spend — By syncing Klaviyo segments with your paid ads, we stop you from paying to target customers who have already purchased.
- No Guesswork on ROI — Full transparency with data-driven reporting that shows exactly how much revenue every flow generates.
Expert automation replaces “hope” with a system. You stop leaving money on the table and start building a predictable, automated revenue stream that works while you sleep.
Why choose eCommerce Today?
Klaviyo Master Platinum Partner in Romania
Our Klaviyo team audits existing accounts, builds segmentation, sets up and tests flows such as Welcome, Cart Abandonment, Browse Abandonment, Winback and Loyalty, writes and designs the emails, and reports the revenue each flow generates.
As a Klaviyo Master Platinum Partner, Ecommerce Today collaborates directly with Klaviyo’s internal success teams, gaining early access to beta features, product roadmaps, and advanced analytics tools.
That means:
- Faster implementation and better deliverability results
- Access to best practices tested across 100+ Shopify stores
- Proven expertise in advanced automation architecture and multi-language setups
- Direct escalation and support from Klaviyo’s product team
In short — your Klaviyo account performs at the same level as top global brands.
Led by operators who ran their own stores.
Stefan Chiriacescu built and exited ecommerce businesses in the US and Europe before founding eCommerce Today in 2019. He speaks about marketing automation and AI at events from Riga to Ho Chi Minh City.
“‘Wasn’t me, the AI wrote it’ is not a strategy. Humans own the outcome.”
- Specialists, all in-house
- 30+
- Languages: English, Romanian, Italian, Hungarian
- 4
- Outsourced work
- None





Frequent questions
How does the Klaviyo setup or rebuild process work?
We begin with a comprehensive account and data audit, reviewing your existing lists, segments, and historical performance. From there, we build a customized strategy for flows across the entire customer journey, including welcome series, browse and cart abandonment, post-purchase cross-sells, win-back sequences, and VIP tracks. Our team handles everything from the technical setup and data integration to the creative copy and design.
What kind of revenue growth can I expect from email automation?
While results vary by brand, our goal is to turn your customer data into a 24/7 revenue engine. Many of our clients reach 20% to 40% of their total store revenue coming from automated flows after a proper setup and ongoing optimization.
Is this a one-time project or an ongoing service?
We offer both. Many clients start with a one-time Klaviyo setup or rebuild project to “test drive” our collaboration. However, for the best results, most brands transition to our Managed Services Retainer. This allows us to perform ongoing A/B testing on subject lines, timing, and content to continuously improve your ROI.
Do you handle the design and copywriting for the emails?
Yes. As a full-service agency, our in-house team includes copywriters and designers who specialize in conversion-oriented layouts. We ensure that every email not only looks professional but is strategically written to drive engagement and sales.
What makes eCommerce Today different from other Klaviyo experts?
We don’t look at email in a vacuum. We operate as your fractional ecommerce department, meaning our Klaviyo experts work alongside our Shopify developers and CRO specialists to ensure your technical tracking is flawless and your landing pages are optimized for the traffic we send. You get a senior, multi-disciplinary team under one retainer and a single point of contact.
Let’s build a Klaviyo setup that works while you sleep
Tell us about your store — we’ll prepare a free audit showing how automations can increase your monthly revenue with no extra work.
- Europe
- +40 738 496 728





