Guides FOR SHOPIFY STORES
eCommerce Today is a 5* Shopify Expert and we are part of the Shopify App Developers program. Our team is made up of experienced Shopify Experts and we help hundreds of Store Owners optimize and improve their sales every month.
It’s impossible for individuals or even internal eCommerce teams to stay up to date with Shopify’s functionalities and eCommerce trends. With our hands-on approach, we learn about new strategies, apps, functionalities, and services every day and we strive to make this knowledge readily available to everyone with our guides.
Should Your Shopify Store Advertise in ChatGPT? Ask One Question First
Modern shoppers increasingly ask ChatGPT what to buy before using a search engine or browsing a brand’s website. In September 2026, Clutch surveyed 628 regular AI assistant users. Of those respondents, 58% said they use their AI assistant daily, and 41% said they use...
BFCM 2026: 8 Shopify Tips Most Merchants Haven’t Thought Of
Every BFCM guide says to build the email list, fix mobile and start ads early. This one skips that. Shopify's Fall '26 Edition landed on October 28, a month before Black Friday (November 27), and it changed how stores launch sales, get found and get paid. Here are...
Stop Guessing Which Campaign Moved the Needle
Revenue jumped 18% last Thursday. Was it the email campaign, the new bundle, or the influencer post that went out the same morning? In most teams, the answer is whoever speaks first in the Monday meeting. Shopify now puts that context directly on your charts....
Shopify Growth Strategy: A Practical Guide for 2026
Shopify Growth Strategy: How to Find Your Next Growth Opportunity Most Shopify brands don't have a shortage of growth ideas. They have too many. Should you spend more on Meta, invest in SEO, improve product pages, build more email flows, work on mobile UX or launch...
How We Audit a Shopify Store Faster With AI
Introduction A good Shopify store audit used to eat up days before we even got to the interesting part. Most of that time went into exporting reports, copying numbers between tabs, and cleaning up spreadsheets. That has changed. Shopify now has a native connector for...
Fix the Checkout Before You Fix the Flows
Most retention conversations start too late. A brand looks at a flat repeat-purchase rate, a welcome flow that converts fine but reaches too few people, a win-back campaign landing on a list that is smaller than it should be, and the instinct is to fix the flows....
WhatsApp is Becoming a Real Retention Channel in Shopify
For years, WhatsApp lived in an awkward spot for Shopify merchants. Everyone knew the numbers were good, with open rates north of 90% and reply rates email could only dream of, but the channel sat outside the platform. You collected numbers in one tool, stored consent...
15 Shopify Plus Mistakes We See in Almost Every Store We Audit
Your store isn't broken. It's just an iceberg. Here's a pattern we run into constantly: a founder calls us convinced their store "just needs a redesign." We open the admin, poke around the backend for twenty minutes, and the real story starts to surface. The theme is...
The Pre-Sale Conversion Gap: Why CRO Stops at the Buy Button and AI Chat Picks Up the Revenue
Most conversion rate optimization work ends at the buy button. Merchants tune headlines, shrink forms, test button colors, and speed up load times. All of that moves shoppers toward the cart. None of it answers the one question standing between a specific shopper and...
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