TL;DR (The “No-Fluff” Summary)
Who: Stefan Chiriacescu, Co-founder & CEO of eCommerce Today — Klaviyo Master Platinum Partner and Shopify Plus Partner.
Where: EcomExpo 2026, Samsung Conference Center at Tech Zity, Vilnius — the Baltic’s largest eCommerce conference, 14th edition.
When: October 1, 2026. Full conference day 09:00-18:00 (workshop slot to be announced in the official agenda).
The Big Idea: AI in email marketing is only profitable when it is wired into your automation strategy — not sprinkled on top of it.
Core Message: Open rates do not pay salaries. Profit does. This workshop is about email automation measured in revenue, not vanity metrics.
The Trap: AI Emails That Sound Like Everyone Else’s
Every eCommerce brand now has access to the same AI writing tools. The result is predictable: inboxes full of emails that are grammatically perfect, perfectly timed, and perfectly ignorable. When everyone automates the same way, automation stops being an advantage.
The brands winning with email in 2026 are not the ones sending more. They are the ones whose automation knows their customer data, their margins, and their brand voice — and puts AI to work inside that system, not instead of it.
The Workshop: Automation Measured in Profit
This hands-on session distills what we have learned running email and SMS automation for 300+ Shopify and Shopify Plus brands as a Klaviyo Master Platinum Partner. You will walk away with:
- The automation architecture that generates revenue on autopilot — which flows actually move profit, and which ones just generate activity.
- Where AI belongs in your email stack: segmentation, timing, content generation — and where human strategy stays non-negotiable.
- How to connect automation to margin, not just opens and clicks — the metrics framework we use to report email performance to CEOs and CFOs.
This is a working session, not a slideshow. Bring your current flow structure and leave with concrete changes to implement the next day.
1. Who is this workshop for?
eCommerce founders, CRM and email marketers, and marketing leaders running (or planning) email automation for an online store. If email is a revenue channel for you and you want more profit out of it, this session is built for you.
2. Do I need to use Klaviyo to benefit?
No. The examples draw on our Klaviyo Master Platinum practice, but the automation architecture, AI use cases, and profit metrics apply to any modern email platform.
3. How do I attend?
The workshop is included in the standard EcomExpo 2026 ticket — no separate registration. Regular tickets are EUR 170 through August 31, then EUR 240 from September 1 (prices exclude 21% VAT). Group tickets for 4+ people are EUR 120 per person.
4. Is EcomExpo worth traveling for?
EcomExpo is the Baltic’s largest eCommerce conference, running since 2013, with 600-800 attendees, 30+ speakers across three stages, an expo hall, and the first-ever EcomExpo Awards. The 2026 theme is agentic commerce — how AI agents are reshaping how people discover, buy, and ship online.