MAGENTO TO SHOPIFY MIGRATION | PET STORES
OUR PROJECTS
ANIMAX.RO
The Project
Animax.ro faced several significant challenges that led them to seek our expertise. Their outdated Magento platform was increasingly difficult to manage, with a poor user interface and high maintenance costs. The platform’s performance issues were causing slow load times and a subpar user experience, which negatively impacted customer satisfaction and conversion rates. Additionally, the existing setup lacked robust SEO and marketing capabilities, essential for driving organic traffic and improving online visibility. The client required a quick and efficient migration to Shopify to address these issues while ensuring the integrity of their extensive data, including over 500,000 records of products, customers, and orders.
Work
Magento Migration
Shopify Store Design
Email Automation Setup
ERP Integration
Vertical / Geography
Pet Shops
Romania / Eastern Europe
The Process
To address Animax.ro’s challenges, we initiated a comprehensive strategy that began with competitor analysis and theme and app research. We migrated over 500,000 data points, ensuring no data loss, and implemented extensive SEO measures to maintain organic traffic. This included automatic redirects and manual checks of the top 1,000 indexed pages.
We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo. Furthermore, we supported their integration partner to connect Shopify with Charisma ERP.
The project required a total of 5 months to ensure a smooth and comprehensive transition. During this period, we migrated all data, created redirects, and collaborated with their marketing team to build a new and improved website. We also supported their integration partner in connecting Shopify with Charisma ERP. Weekly calls, sometimes twice per week, facilitated constant communication and progress tracking. Additionally, we conducted extensive training sessions to empower their team to effectively use Shopify.
Shopify Store Design
The new Shopify store for Animax.ro features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The Animax.ro team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.
Email Automation
We implemented a thorough Email Marketing Automation structure for Animax.ro, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.
Website Features
Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).
TESTIMONIAL
“eCommerce Today significantly boosted our web traffic, improved site speed, and received great feedback on user experience. Their professionalism and ability to quickly understand our issues were impressive.”
Miruna D., Marketing Director
Who is Animax.ro?
Animax.ro is a pet store retailer from Romania. The brand moved its online store from Magento to Shopify with eCommerce Today, including a full website redesign.
Why did Animax.ro migrate from Magento to Shopify?
Animax.ro migrated because its outdated Magento platform was difficult to manage, had a poor user interface and high maintenance costs. Performance issues caused slow load times that hurt customer satisfaction and conversion rates, and the setup lacked strong SEO and marketing capabilities.
How much data was migrated from Magento to Shopify for Animax.ro?
eCommerce Today migrated over 500,000 records of products, customers and orders from Magento to Shopify for Animax.ro, with no data loss.
How did eCommerce Today protect Animax.ro's SEO during the migration?
eCommerce Today set up automatic redirects and manually checked the top 1,000 indexed pages to maintain organic traffic after the move to Shopify. The team also connected Google Search Console and Bing Webmaster to monitor the site after launch.
How long did the Animax.ro Magento to Shopify migration take?
The Animax.ro migration took 5 months in total. During that time, eCommerce Today migrated all data, created redirects and worked with the Animax marketing team on the new website, with weekly calls (sometimes twice per week) to track progress.
Which tools and integrations were set up for Animax.ro on Shopify?
eCommerce Today integrated Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager and Google Tag Manager. The team also supported Animax’s integration partner in connecting Shopify with Charisma ERP.
Which Klaviyo email flows were set up for Animax.ro?
eCommerce Today built an email marketing automation structure in Klaviyo with flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment and new customers. Each flow re-engages users at a different stage of their journey to support retention and conversion.
Can the Animax.ro team update the Shopify store without developers?
Yes. The new Shopify store lets the Animax.ro team update banners and change the navigation structure without relying on developers. eCommerce Today also ran training sessions so the team could use Shopify effectively.
What results did Animax.ro see after moving to Shopify?
The new Animax.ro Shopify store is much faster than the previous Magento version and offers a significantly improved mobile experience. According to the Animax marketing team, eCommerce Today boosted web traffic, improved site speed and the new store received great feedback on user experience.