EMAIL MARKETING A-to-z
We’ve developed email marketing automation for hundreds of eCommerce businesses large and small.
As an agency that works with businesses in a variety of industries, we’ve seen many complex scenarios. We’re making this information public to help anyone who wants better results with email marketing.
5 Best Mailchimp Alternatives for eCommerce Businesses
When setting up an online store, you don't need much to reach your email subscribers. A welcome campaign, an order confirmation email, a birthday message, and that's pretty much it. So, you start your email marketing journey with Mailchimp's free plan to test the...
Klaviyo – Omnisend – Shopify Email Comparison
Whether you’re planning to launch your very first online business or want to take your existing one to the next level, you shouldn’t overlook the importance of email marketing for reaching your customers regularly and surprising them with personalized offers that are...
The Power of PushOwl & Brevo: A Case Study in Boosting eCommerce Conversions
What Are Push Notifications? Push notifications are those quick, attention-grabbing messages that pop up on your device, whether you're actively using it or not. You might see them on your lock screen, in your browser, or even while using an app. They provide updates,...
Shopify Transactional Emails: Tips for Engagement and Customer Trust
A transactional email is an automated message sent after a customer takes a specific action on your website. It provides information related to the transaction and is personalized to each customer. Its goal is very clear however so many businesses do it wrong. Some...
Understanding Ramp-Up Campaigns in Email Marketing
What Is a Ramp-Up Campaign? A ramp-up campaign is a method of gradually increasing the number of emails you send to your subscribers. Instead of sending a large volume simultaneously, you slowly raise your daily email limit over time. This approach helps you: Build...
Top 3 Email Marketing Tools for Shopify to Boost Your Sales
Our Top 3 Email Marketing Tools For Shopify When implemented effectively, email marketing can be a game-changer for e-commerce businesses. It delivers immediate results, enhances customer engagement, drives sales, and fosters lasting relationships. Having worked in...
What is DMARC: A Step-by-Step Guide to Setting it Up Correctly
New Gmail Email Authentication Requirements Google and Yahoo revealed new email authentication requirements for bulk message senders on October 3, 2023, which are mandated to be in place by February 2024. Among these criteria is the setup of a DMARC record. This...
15 Proven Strategies to Optimize Your Campaigns
In today’s fast-paced digital age, where communication channels are abundant, email marketing continues to shine as a powerful tool for businesses. It allows you to establish connections, drive engagement, and boost conversions. However, crafting successful email...
Klaviyo vs Shopify Email: Which one is better?
One of the most important comparisons to check out when you’re running a store on Shopify is whether you should use Klaviyo or Shopify Email for email marketing and automation flows. To run campaigns efficiently, you have to choose the best platform for your business....