Question 1

When is BFCM 2026?

Accepted Answer

Black Friday is Friday 27 November 2026. Cyber Monday is Monday 30 November 2026.

Question 2

When should Q4 preparation start?

Accepted Answer

September, for anything that has to be built. October is for finishing, loading and testing what September produced. Brands that start in November are choosing between improvising and doing nothing.

Question 3

Is it too late to migrate to Shopify before Black Friday?

Accepted Answer

Yes, if you are asking in September or later. Nobody should be launching a new platform in the six weeks before your biggest sales week. The realistic windows are live before 1 October, which is tight, or January and February with the whole year ahead of it. The second one gets decided in October and November.

Question 4

What should you not change before BFCM?

Accepted Answer

Your platform, your checkout, your email sending setup, your site structure, and any paid channel you have never tested. Set a freeze date in mid October and hold it.

Question 5

What is the most commonly missed item?

Accepted Answer

The automated email and SMS flows. They keep running, so nobody looks at them, and the versions carrying the busiest four weeks of the year are usually the ones written for a normal month.

Q4 Ecommerce Checklist 2026