Scale your Shopify store with performance-driven paid media

Effective PPC management connects your creative, product, and audience data to deliver results that compound over time — not just clicks.

Our approach focuses on:

• Full-funnel advertising (Awareness → Consideration → Conversion → Retention)
• Profit-based campaign optimization
• Accurate tracking and attribution
• Continuous A/B testing and creative refresh
• Budget allocation aligned with business goals

Every campaign we launch is built to learn, improve, and scale predictably.

• Performance-based campaign management
• Better return on ad spend through smarter targeting
• Accurate data tracking for Shopify conversions
• Consistent sales across platforms
• Time savings through full-funnel automation

We treat your ad budget like our own — every dollar has to perform.

We use a transparent flat-fee or performance-aligned pricing model based on monthly ad spend tiers. There are no hidden fees or locked percentage traps, ensuring our primary incentive is scaling your net store profitability.

We typically recommend a minimum ad budget of $3,000 to $5,000 per month across channels. This ensures sufficient conversion data volume for algorithm learning, statistical A/B testing, and rapid optimization.

Initial campaign restructures, tracking fixes, and ad copy refreshes yield performance improvements within the first 14 to 30 days. Full algorithmic scaling and MER (Marketing Efficiency Ratio) optimization usually stabilize within 60 days.

Many store owners hesitate to scale because of past “horror stories”—wasted budgets, “ghost” attributions, and vanity metrics that don’t match the bank account. These risks only exist when campaigns lack a data-driven strategy.

Here’s what professional PPC management eliminates:

• No Wasted Ad Spend — Every dollar is allocated based on profitability, not guesswork.
• No “Black Box” Reporting — Total transparency on ROAS and CAC—no hiding behind clicks.
• No Data Discrepancies — We fix tracking so your Shopify sales and ad platforms finally align.
• No Ad Fatigue — Continuous creative refreshes prevent your performance from dipping.
• No Disconnected Strategies — Your ads, email, and CRO work as one unified system.

Professional management replaces “hope-based marketing” with predictable scaling.

As the first Shopify Plus Partner in Romania, Ecommerce Today manages paid media in direct connection with store optimization, email automation, and CRO — all under one roof.

That means your PPC doesn’t work in isolation; it’s part of a connected system built to maximize your store’s total ROI.

With our approach, you get:

• Unified data across Shopify, Klaviyo, and Google Analytics
• Cross-channel coordination (Email ↔️ PPC ↔️ CRO)
• Custom dashboards for real-time visibility
• A team of certified Google, Meta, and TikTok specialists

We don’t chase vanity metrics — we scale revenue sustainably.