What Are Push Notifications? Push notifications are those quick, attention-grabbing messages that pop up on your device, whether you’re actively using it or not. You might see them on your lock screen, in your browser, or even while using an app. They provide...
How is social media used in the present? Social media is a dynamic channel eCommerce store owners HAVE to use for brand visibility, customer engagement, and targeted advertising. It enables businesses to reach a global audience, showcase products through visually...
Affiliate marketing is often overlooked by ecommerce businesses because of a lack of knowledge or preconceptions, but it can be a game-changer for Shopify store owners. With our clients, we’ve seen firsthand how a good affiliate strategy can grow a brand from relative...
Hey there, Shopify store owner, let’s talk about influencer marketing. You’ve probably seen brands crushing it on social media with influencer collabs and wondered, “How can I do that too?” Good news, this guide on influencer marketing for Shopify store owners has you...
A transactional email is an automated message sent after a customer takes a specific action on your website. It provides information related to the transaction and is personalized to each customer. Its goal is very clear however so many businesses do it wrong. Some...
Hey Shopify store owners, let’s talk about something you might be overlooking in your digital advertising strategy: Microsoft Advertising. Everyone’s familiar with Google Ads—it’s like the big show in online advertising. But here’s the thing: if you’re not...
Running a successful eCommerce pet store can get tricky if not done right. Throw in integrations with physical stores and the job gets tougher. Pet store owners face unique challenges from managing inventory for hundreds of products to personalizing the customer...
What Is a Ramp-Up Campaign? A ramp-up campaign is a method of gradually increasing the number of emails you send to your subscribers. Instead of sending a large volume simultaneously, you slowly raise your daily email limit over time. This approach helps you: Build...
Let me know if i’m setting the stage correctly: You are getting fed up with your Magento maintenance costs and bugs. You hear about Shopify left and right and you’re thinking of switching. You’re worried! You remember how difficult it was to build...
What is Gorgias and what is it used for? Gorgias is a customer support platform tailored for e-commerce businesses. It centralizes customer interactions from various channels—like email, live chat, and social media—into one interface, allowing support teams to manage...
