Selling supplements and health products online is tough—the market is crowded, and standing out takes more than just good products. When you add complexities like subscriptions, recurring orders, and physical store integration, things can get even trickier. But what actually makes an online business thrive? The answer lies in exceptional UI/UX—because at the end of the day, success is all about creating an enjoyable and seamless shopping experience.
Over the years, we’ve had the privilege of working alongside health and supplement brands to fine-tune their Shopify stores, helping them grow and achieve sustainable success. In this article, we’ll share why Shopify stands out as the go-to platform for health and supplement businesses, as well as the key features that make your supplements business successful.
Our expertise in Health & Supplement store optimizations
We’ve had the pleasure of collaborating with several remarkable health and supplement brands, assisting them in transitioning to Shopify, improving their eCommerce processes, and building long-term profitable businesses. Our range of services includes complete Shopify migrations, subscription integrations, catalog administration, and personalized marketing strategies. Below, you can uncover some of the brands we’ve had the pleasure of collaborating with over the years:
VitasupportMD
We collaborated with VitasupportMD, a leading health supplement brand, to redesign their Shopify store for a smooth and intuitive user experience. We made it easy for customers to find what they need and set up repeat orders by simplifying navigation, improving the product catalog, and building a strong subscription system. These updates have boosted customer engagement and loyalty, helping VitasupportMD grow steadily in the health and wellness industry.
S-SWLab
We designed a modern Shopify store for S-SWLab, a brand dedicated to high-performance supplements. The store offers one-time purchases and subscriptions. To register an increase in sales, we’ve implemented custom recommendations as well as upselling, managing to deliver a unique shopping experience for every customer.
FemMagic
FemMagic is a brand that operates in the women’s health supplement vertical. The first step to optimizing their Shopify store was to include a subscription service that simplifies reorders. We also improved cross-selling opportunities by putting together product bundles. The end result was a tailored shopping experience that benefits the customer and an increase in average order values for the store. These changes have enabled FemMagic to strengthen customer relationships, encourage loyalty, and achieve consistent growth in a competitive market.
These examples highlight our expertise in the health and supplements industry. We created each Shopify store with a focus not only on functionality but also on driving sales, enhancing customer loyalty, and fostering sustainable growth.
Must-Have features for your Health & Supplements store
To stand out in the competitive health and supplements market, your Shopify store needs to provide a seamless, personalized shopping experience. Here are some key features that will help take your store to the next level:
1. Building trust & transparency with the ingredient list
Customers won’t buy what they don’t understand. A transparent, well-organized ingredient list isn’t just a nice-to-have—it’s essential for building trust and increasing sales.
How it helps:
- Increases customer trust—when buyers know exactly what’s in your product, they feel more confident in their purchase.
- Improves SEO—targeting ingredient-based searches like “vitamin C for immunity” attracts organic traffic.
- Boosts conversions—clear information removes doubts, reducing cart abandonment.
2. Boost average order value (AOV) with bundles
Creating product bundles is a smart way to increase your AOV. Offering pre-packaged deals like: “Complete Wellness Pack” or “Fitness Boost Bundle”, can entice customers to buy more. These bundles not only offer convenience but also the perception of added value, encouraging customers to buy products they might not have thought of.
Why it works:
- Increases AOV by encouraging customers to buy multiple products at once.
- Customers appreciate getting more for their money, which makes your products feel even more valuable.
- Marketing seasonal supplements or bundles that target specific concerns, for instance, the “Winter Immunity Bundle”.
3. Subscriptions: a source of constant revenue
Imagine never worrying about unpredictable sales again. Subscriptions give your business a stable, predictable income stream while making life easier for your customers. Instead of manually reordering, they receive their must-have products on autopilot—whether monthly, quarterly or on their own custom schedule.
Why this works:
- Customers never run out of their favorite products.
- You get predictable, recurring revenue that smooths out seasonal dips.
- Higher customer lifetime value (CLV)—subscribers stick with your brand longer.
4. Upsell products: increase cart value (CV)
One of the easiest ways to increase your store’s revenue is through upselling. Shopify makes this effortless with its built-in recommendation engines, including features like “Frequently Bought Together” and “Personalized Recommendations.” These tools use real customer data and AI-driven algorithms to suggest relevant upsells, increasing the likelihood of conversion at checkout.
For example, if a customer is buying a bottle of vitamin D, Shopify might suggest a higher-value premium version or a related health supplement—all automatically, with no extra effort from you.
Why it works:
- Encourages customers to spend more by suggesting higher-value alternatives.
- Makes the shopping experience feel more personalized.
- Increases sales on products with higher profit margins.
5. Cross-sell products in the shopping cart: maximize impulse buys
Cross-selling is simply suggesting products that go well with what customers are already buying, especially right before they complete their purchase. For health and supplement stores, this is especially effective for items that naturally go together, like protein powders and shaker bottles or joint health supplements with collagen.
Why it’s effective:
- Boosts sales by recommending products customers might not have thought about.
- Improves the shopping experience by offering items that truly fit their needs.
- Helps move products that aren’t selling as quickly or pair well with what they’re buying.
6. Simple checkout with multiple payment options
Your checkout process can make or break a sale. A complicated checkout = abandoned carts. Shopify’s seamless payment system removes friction, giving customers multiple ways to pay—credit cards, PayPal, Apple Pay, Google Pay, and even buy-now-pay-later (BNPL) options like Klarna or Afterpay.
- Faster checkout = higher conversion rates.
- Buy-now-pay-later encourages bigger purchases.
- Fully secure payments reduce fraud risks.
7. Managing stocks & expiration dates
Keeping inventory information up-to-date is crucial for any health & supplement store as it’s important to be aware of stock levels at all times and closely monitor expiration dates. A reliable system that monitors stock across locations, manages restock schedules, and alerts staff about product expiry ensures your store is always ready to meet customer demand without overstocking or waste.
Why it’s needed:
- Avoids running out of stock, making sure products are always in stock for customers.
- Minimizes waste by keeping track of expiration dates and rotating stock effectively.
- Improves efficiency, particularly for stores with a large or complex range of products.
8. Customer reviews
In the health and supplements industry, where customers are choosing products that affect their well-being, displaying reviews and feedback can greatly impact their decision to buy. Using Shopify, you can integrate product review apps such as Judge.me, Yotpo, or Loox instantly. That makes it easier for your customers to share their views and rate favorites on any product page of interest. By bringing favorable reviews and positive outcomes into the spotlight, your customers’ trust in your products will increase.
Why it matters:
- Establishes trustworthiness—customers rely on reviews to assess product quality.
- Boosts conversion rates—products with positive reviews sell significantly better.
- Improves SEO—Google ranks product pages with user-generated content higher.
So why Shopify is the best choice for your Health & Supplements store?
Shopify is an excellent platform for health and supplement stores looking to grow their e-commerce business. It’s user-friendly, scalable, and packed with everything you need to succeed. Whether you’re just starting or want to improve your existing store, Shopify has you covered. With features like personalized shopping, subscription options, and easy upselling and cross-selling, Shopify helps you boost sales and build customer loyalty.
If you’re ready to take your health and supplements business to the next level—moving to Shopify or optimizing your current store—we’re here to help. With years of experience in the health and wellness space, we understand your unique challenges and can provide customized solutions to help your store thrive.