Struggling to increase revenue without more traffic? The secret is boosting your Average Order Value (AOV)!
Most Shopify stores focus on getting more visitors, but what if you could make more money from your existing traffic? Increasing your Average Order Value (AOV) is one of the best ways to grow your revenue without spending extra on ads. In this guide, I want to break down 10 powerful strategies to boost your AOV and maximize your profits for 2025!
1️. Bundle & Save: How Smart Bundles Boost AOV
Why it works:
Shoppers love getting more value for their money. Bundling related products together increases perceived value and makes it easier for customers to buy multiple items at once.
Example: A skincare store sells a “Glow-Up Bundle” featuring a cleanser, serum, and moisturizer at a 15% discount. Instead of buying just one item, customers grab the bundle – spending more while feeling like they got a deal.
How to Implement It:
- Create pre-set bundles of complementary products
- Let customers mix & match their bundles at a discount
- Offer BOGO deals (e.g., “Buy 2, Get 1 Free”)
(e.g., “Buy 2, Get 1 Free”)
Best Shopify Apps for Bundling:
2️. Post-Purchase Upsells: The One-Click Trick to Bigger Orders
Why it works:
The best time to upsell is right after checkout—when customers have already committed to buying. Post-purchase upsells let shoppers add extra items with a single click, without re-entering payment details.
Example: A customer buys a pair of running shoes. After checkout, they see an offer: “Get 20% off compression socks if you buy now!”
How to Implement It:
- Show a special one-time offer after checkout
- Use scarcity: “This deal expires in 10 minutes!”
- Make it frictionless – one-click add-ons only
Best Shopify Apps for Upsells:
- ReConvert
- Zipify OneClickUpsell
3️. Free Shipping Hacks: How to Get Customers to Spend More
Why it works:
Customers will add more to their carts just to unlock free shipping—it’s simple psychology.
Example: Your store’s AOV is $45, so you set a free shipping threshold at $60. Suddenly, more customers add extra items just to reach free shipping.
How to Implement It:
- Set free shipping slightly above your current AOV
- Use a progress bar: “You’re $10 away from free shipping!”
- Offer free gifts for higher orders (e.g., “Spend $75, get a free tote bag!”)
Best Shopify Apps:
- Ultimate Free Shipping Bar
- Vitals
4️. Cross-Sell Like a Pro: Personalized Recommendations That Work
Why it works:
Customers are more likely to buy when you suggest relevant add-ons or complementary products.
Example: Someone adds a camera to their cart. You suggest:
✔ A memory card
✔ A carrying case
✔ A tripod
How to Implement It:
- Show “Customers Also Bought” recommendations
- Add cross-sell pop-ups at checkout
- Personalize suggestions based on browsing history
Best Shopify Apps for Cross-Selling:
- Rebuy
- LimeSpot Personalizer
5️. Buy Now, Pay Later (BNPL): The Secret to Bigger Checkouts
Why it works:
Breaking big purchases into smaller, interest-free payments makes higher-ticket items more affordable—which increases AOV.
Example: A customer hesitates to spend $250 on a luxury watch. But when they see the option to pay $62.50/month for 4 months, they buy immediately.
How to Implement It:
- Offer BNPL options like Klarna, Afterpay, or Shop Pay Installments
- Display BNPL messaging on product pages & checkout
- Use it for high-ticket items
Best BNPL Providers for Shopify:
- Shop Pay Installments
- Klarna
- Afterpay
- SEOAnt ‑ Sticky Add To Cart Shopify App Store Listing
6️. VIP Treatment: Reward Big Spenders & Watch AOV Soar
Why it works:
Loyalty programs encourage repeat purchases and reward customers for spending more.
Example: A fashion store offers VIP tiers:
✔ Spend $100 → Earn 200 points
✔ Spend $200 → Get free shipping for 6 months
✔ Spend $500 → Unlock exclusive sales & gifts
How to Implement It:
- Offer bonus points for larger orders
- Create VIP tiers with exclusive perks
- Promote it via email & social media
Best Shopify Apps for Loyalty Programs:
- Smile.io
- Yotpo Loyalty
7️. Flash Sales & Urgency: How FOMO Increases Order Value
Why it works:
Time-sensitive deals create urgency—which makes customers buy more and faster.
Example: “Bundle & Save – Only for the next 24 hours!”
How to Implement It:
- Use countdown timers for flash sales
- Offer “limited-time bundle deals”
- Show stock scarcity: “Only 5 left!”
Best Shopify Apps for Urgency:
- Timer Plus
- Urgency+
8️. Subscription Goldmine: Turn One-Time Buyers into Repeat Customers
Why it works:
Subscriptions guarantee repeat revenue while increasing AOV.
Example: A coffee brand offers 10% off for subscribers—so customers opt for a monthly plan instead of a one-time purchase.
How to Implement It:
- Offer discounts for subscribers
- Allow easy cancellations (this builds trust)
- Send reminders & rewards for long-term subscribers
Best Shopify Apps for Subscriptions:
- Recharge
- Bold Subscriptions
9️. Psychological Pricing Hacks to Encourage Bigger Carts
Why it works:
The way you price products can influence how much customers spend.
Top Pricing Hacks:
- Charm Pricing – $49.99 feels cheaper than $50
- Decoy Pricing – Make the mid-tier option look like the best deal
- Volume Discounts – “Buy 2, Get 10% Off. Buy 3, Get 20% Off.”
🚀 Which strategy will you try first? Let me know in the comments!