by Stefan Chiriacescu | Feb 21, 2020 | Email Marketing Tutorials
What Are Bulk Sends and Why Is The Old Way Broken? In the fast-paced world of e-commerce, defining your terms is the first step toward better execution. Bulk Sends are emails that you design and send to all or a large number of subscribers. Historically, brands relied...
by Stefan Chiriacescu | Feb 21, 2020 | Email Marketing Tutorials
The Open Rate is a very important KPI that you are using to measure how many subscribers open your emails. You should be looking at, and constantly trying to improve your Open Rate. More Opens equal more chances to get your message and/or promotion across. If you...
by Stefan Chiriacescu | Feb 21, 2020 | Operational Tips & Tricks
Fraud is something every eCommerce store is dealing with. There are plenty of automated solutions that promise to help decrease fraud but none are actually free and you might not afford any of them in the beginning. I’m going to share with you a very simple, tried...
by Stefan Chiriacescu | Feb 21, 2020 | Email Marketing Tutorials, Magento Resources
What is an Email Marketing Service Provider? At its core, an Email Marketing Service Provider is a third-party service that connects directly to your e-commerce store and enables you to send dispatching both transactional messages and automated marketing campaigns to...
by Stefan Chiriacescu | Feb 19, 2020 | Email Marketing Tutorials
Email Marketing can make all the difference if your emails actually reach inboxes. Understanding Deliverability Email deliverability is the most important aspect you need to look at, much more important than Open Rates, Click-Through Rates, keeping up with the latest...
