by Stefan Chiriacescu | Feb 17, 2026 | News
TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today. Where: Digital Marketing Europe 2026, Lisbon (Hall 4). When: April 15, 6:05 PM. The Big Idea: Stop using AI to create noise. Use it to build robust, automated...
by Stefan Chiriacescu | Feb 12, 2026 | Marketing Tools & Services
In eCommerce, we’ve spent years focusing on one thing: the click. We optimized our Shopify stores to rank in search results and get people to visit our site. But in 2026, the way people find information is changing. At eCommerce Today, we don’t look at AI as a trend;...
by Stefan Chiriacescu | Feb 11, 2026 | Operational Tips & Tricks, Shopify
I’m writing this because I’m preparing my sessions for several major stages, webinars, and podcasts this year, all over Europe. I’ll be talking to thousands of founders and marketers about the convergence of AI and commerce, but stage time is always limited. I wanted...
by Stefan Chiriacescu | Feb 10, 2026 | Shopify
1. The Elephant in the Room: The $2,300+ Monthly Cost We talk to clients weekly, if not daily, who ask the same question: “Stefan, is it actually worth upgrading to Shopify Plus?” And honestly, I get it. When you first see the price tag, it’s a shock. In...
by Stefan Chiriacescu | Jan 28, 2026 | Email Marketing
In the e-commerce landscape of 2026, relying solely on acquisition to drive growth is no longer sustainable. For years, brands could pour budgets into social platforms and rely on the volume of new customers to sustain revenue. But today, the math has changed. With...
