TL;DR (the no-fluff summary)
- Who: Alina Ionciu (Chief Partnership Officer, theMarketer), Sebastian Zota (Head of Marketing Automation, eCommerce Today) and Ștefan Chiriacescu (CEO, eCommerce Today)
- Where: Live online webinar
- When: July 30, 2026, 3:00 PM
- The big idea: Real profitability doesn’t come only from new traffic. It comes from how well you turn the contacts you already have into repeat buyers.
- Core message: You can’t build a sustainable business if you keep paying for new customers instead of making the most of the audience you already own.
Profitable Email Marketing: how to get more sales from the same contact base
Acquisition costs keep rising, competition for customer attention is more intense than ever, and every new sale takes more effort. Yet many online stores pour almost all their resources into attracting new traffic and use their existing contact base for just a few promotional newsletters.
But profitability doesn’t depend only on how many new customers you attract. It also depends on how well you communicate with the people who already know you, the experiences you give them, and how efficiently you turn them into repeat buyers.
What you’ll learn
theMarketer and eCommerce Today invite you to a hands-on webinar on how to generate more sales from the same contact base:
- How to segment your contact base around real customer behavior
- How to personalize your communication so every message is relevant
- How to build automations that drive sales without manual effort
- How to turn email marketing from a simple promotional channel into a predictable system that supports retention and profitability
Speakers
- Alina Ionciu, Chief Partnership Officer, theMarketer
- Sebastian Zota, Head of Marketing Automation, eCommerce Today
- Ștefan Chiriacescu, CEO, eCommerce Today
Details
Date: July 30, 2026, 3:00 PM (Romania time)
If you want to get more from the contacts you’ve already collected, we’ll see you at the webinar.
How can I grow revenue without spending more on ads?
The largest untapped revenue source in most stores isn’t new traffic, it’s the contacts you already have. By segmenting your base and sending the right message at the right moment, you can drive repeat purchases at near-zero marginal cost. This webinar shows exactly how to build that system.
Why is my existing contact base more profitable than new customers?
You’ve already paid to acquire these people, so every additional sale to them carries no new acquisition cost. Existing contacts convert at higher rates, buy more often, and are cheaper to reach than cold audiences. The webinar covers how to turn that advantage into predictable revenue.
I already send newsletters. Why isn't that enough?
Broadcasting the same promotional email to everyone leaves most of the money on the table. Value comes from segmentation, personalization, and behavior-triggered automations that respond to what each customer actually does. We show the difference between sending emails and running an email system.
What kind of results can email marketing realistically drive?
Done well, email and automation become one of the highest-ROI channels in e-commerce because the cost per send is minimal and the revenue compounds with your list. We won’t promise a specific number, but we’ll show the levers that move retention and repeat-order rate.