TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today. Where: VSFA+ Expert Sessions, Online. When: February 5, 2026. The Big Idea: Stop treating email as a newsletter tool and start building it as an automated sales...
In the e-commerce landscape of 2026, relying solely on acquisition to drive growth is no longer sustainable. For years, brands could pour budgets into social platforms and rely on the volume of new customers to sustain revenue. But today, the math has changed. With...
When setting up an online store, you don’t need much to reach your email subscribers. A welcome campaign, an order confirmation email, a birthday message, and that’s pretty much it. So, you start your email marketing journey with Mailchimp’s free plan to test the...
Whether you’re planning to launch your very first online business or want to take your existing one to the next level, you shouldn’t overlook the importance of email marketing for reaching your customers regularly and surprising them with personalized offers that are...
The Shift to Owned Channels for Better Margins In a retail environment where paid acquisition costs are constantly rising, relying solely on third-party ad networks is a quick way to drain your profit margins. Today, successful Shopify brands focus heavily on owned...
