EMAIL & RETENTION MARKETING (KLAVIYO, SMS & WHATSAPP)
Turn Your Subscriber List Into Your Most Profitable Asset
Stop relying solely on paid ads. We build enterprise-level retention systems that increase Lifetime Value (LTV) using advanced flows, segmented campaigns, and SMS.
Why Email Marketing Still Works
Reach, Retain, and Reactivate – with One Channel
Your subscribers aren’t just a list — they’re your most profitable audience.
A well-run email program keeps your brand top-of-mind and drives consistent revenue without ad spend.
Here’s what consistent email marketing does for your store:
- Keeps your customers engaged between purchases
- Re-activates past buyers through storytelling and offers
- Builds anticipation for launches and promotions
- Strengthens brand trust and community
- Provides measurable ROI with every send
Email is the one channel you truly own — use it strategically.
Let’s uncover what’s holding back your email growth.
Get a free, data-driven email marketing audit to identify opportunities and boost your performance.
No obligations. Just actionable insights.
Mihai C. - Online Marketing Manager, Mobexpert
Beyond strategy and implementation, the team handled campaign scheduling and ran A/B testing to identify the best sending times, helping us maximize results. Together, we also built dedicated flows for our newly launched loyalty program, an important step in personalizing communication with our loyal customers.
We truly appreciate their professionalism and responsiveness. We confidently recommend eCommerce Today to any brand looking to optimize its email marketing communication.
Real Results in 2024, Across Our Portfolio
$29.6M
in email-generated revenue for our clients in 2024
72%
from automated flows
3,000+
campaigns and emails sent
480+
automation flows optimized
How It Works
From Planning to Performance — All Managed for You
1. Strategy & Calendar Planning
We align campaigns with your store’s sales cycles, launches, and promotions.
2. Segmentation & Targeting
Each campaign is sent to the right audience segment for maximum engagement.
3. Design & Copywriting
On-brand visuals and conversion-focused copy for every message.
4. A/B Testing & Optimization
Continuous subject line, layout, and CTA testing.
5. Performance Reporting
Transparent reporting with insights on sales, open rates, and ROI.
WHAT YOU GAIN (YOUR BENEFITS)
Professionally managed campaigns, week after week
A predictable communication rhythm with your audience
Data-driven improvements and transparent reporting
Brand-consistent designs and storytelling
Measurable impact on sales and repeat purchases
Focus on your products — we’ll handle the communication that sells them.
Wonderful Employees
5* Reviews in the shopify partner directory
Average number of stores built or migrated per year
Cups Of Coffee our team drinks each month
Risks we eliminate (peace of mind)
Common Email Marketing Campaign Risks – Gone for Good
Many businesses hesitate to launch or manage email marketing campaigns due to fears of low engagement, irrelevant content, or missed opportunities. However, these risks are easily eliminated with a proper strategy and execution.
Here’s what a professional email marketing campaign management eliminates:
- No missed opportunities – Targeted email flows capture and nurture leads at every stage of the customer journey.
- No irrelevant content – Personalization and segmentation ensure your emails are tailored to the right audience.
- No wasted spend – Campaigns are continuously optimized to ensure the best ROI through testing and performance tracking.
- No loss of customer trust – Automated flows, from welcome emails to cart abandonment, ensure timely and relevant communication.
A well-executed email marketing campaign replaces uncertainty with results. You’ll engage your audience, convert leads, and retain customers more effectively — driving higher sales and stronger brand loyalty.
Our Latest Work
Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results:
FREQUENT QUESTIONS
1. How many campaigns should I send per month?
It depends on your goals and audience, but typically between 4–8 campaigns per month is effective.
2. What’s the difference between campaigns and automations?
Campaigns are one-time sends, while automations run continuously and are triggered by customer actions.
3. Do you write the email copy or use our content?
The agency writes the email copy, but you can provide feedback and suggestions. We handle the process from design to implementation.
4. Can you design templates in multiple languages?
Yes, we offer multi-language support, including for Shopify stores, and can adjust the design and content accordingly.
5. What KPIs will I see in reports?
You will see KPIs like conversion rate, bounce rate, exit rate, average time on site, and specific email campaign metrics such as open rates and click-through rates.
Why choose eCommerce Today?
Work With a Partner That Understands Both Your Platform and Your Business
First and Only Klaviyo Master Platinum Partner in Romania
Ecommerce Today is the first and only Klaviyo Master Platinum Partner in Romania, a recognition reserved for agencies with top-performing client accounts.
This certification means your campaigns are built, optimized, and managed according to Klaviyo’s global performance standards — the same used by the best-performing Shopify stores worldwide.
That means:
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Better deliverability and segmentation
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Consistent creative performance across languages and markets
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Strategic campaign planning and cross-channel alignment
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Direct partner access to Klaviyo insights and product support
You’re not just sending emails — you’re managing one of your strongest revenue channels with expert precision.
Let’s Make Your Next Campaign Your Best Performer
Tell us about your current email marketing setup — we’ll prepare a free campaign audit and next-step plan.