by Stefan Chiriacescu | Jan 19, 2024 | Apps, Shopify
In the vast landscape of e-commerce, two strategies stand out for their potential to boost sales and enhance customer satisfaction: upselling and cross-selling. While these terms are often used interchangeably, they offer unique benefits and, when implemented...
by Stefan Chiriacescu | Jan 12, 2024 | Email Marketing Tutorials, Operational Tips & Tricks, Shopify
New Gmail Email Authentication Requirements Google and Yahoo revealed new email authentication requirements for bulk message senders on October 3, 2023, which are mandated to be in place by February 2024. Among these criteria is the setup of a DMARC record. This...
by Stefan Chiriacescu | Jan 11, 2024 | Shopify
In the world of online business, Shopify is a standout choice for entrepreneurs. It’s a powerful platform that not only speeds up but also simplifies the journey to success. Whether you’re just starting or already have a business, Shopify is a budget-friendly solution...
by Stefan Chiriacescu | Dec 28, 2023 | Marketing Tools & Services, Shopify
Keyword cannibalization may sound harmless, but it’s a real challenge for e-commerce stores. It happens when pages on your store compete for the same keywords, confusing search engines and diluting your SEO efforts. Addressing this issue not only makes your...
by Stefan Chiriacescu | Dec 18, 2023 | Apps, Operational Tips & Tricks, Shopify
It’s the holiday season, and it’s full of opportunity. Last year, holiday retail sales grew 4.8% over the previous year, and they’re expected to grow another 4.5% this year. Holidays are the ultimate time to drive 2023 sales, but the online market is as crowded as a...
by Andreea Balasa | Dec 15, 2023 | Apps, Shopify
The digital shopping world is rapidly evolving, and eCommerce subscriptions are at the forefront of this change. Unlike traditional one-time purchases, subscriptions offer a mix of convenience and personalization that resonates with modern shoppers. This approach is...
