Shopify Checkout Blocks Explained

Disclaimer – Yes, you need to be on Shopify Plus to use Checkout Blocks.

If you’ve been wishing to have a more streamlined, personalized experience on the checkout for your store your wishes are about to come true with Checkout Blocks. Shopify’s powerful tool designed to transform your checkout from functional to phenomenal.

We’re going to go into detail on the main functionalities any Shopify Plus merchant should use from Checkout Blocks, functionalities that can be easily enabled without additional custom code, or Checkout Extensibility/Apps.

1. Increase cart value using upsells.

With automatic upsells you can strategically suggest related or complementary products based on the customer’s cart. You have control over which products are recommended, with options like suggesting products based on cart item conditions or excluding specific products from the upsell list. You can also create manual and collection-based upsells to showcase specific items or groups of products.

There are 3 types of upselling blocks merchants can create with Shopify’s Checkout Blocks functionality:

• Product Upsell via Product Recommendations or Checkbox. With automatic upsells you can strategically suggest related or complementary products based on the customer’s cart. You have control over which products are recommended, with options like suggesting products based on cart item conditions or excluding specific products from the upsell list. You can also create manual and collection-based upsells to showcase specific items or groups of products. And don’t forget the power of checkbox upsells – that can be used for instances where you want to offer them the possibility to easily get gifts, gift wrap, or insurance, with the option to automatically add those items to the cart.
• Free Shipping Upsell. You can use the free shipping threshold more efficiently by showing it on the checkout page, driving the AOV up. The bar dynamically displays how much more a customer needs to spend to qualify for free shipping, along with product suggestions to reach that threshold.
• For all 3 options you have the ability to select the market for which you want to display the offers.

2. Collect additional customer information.

Custom fields let you collect additional information from your customers, like birthdates company registration number, or gift messages, using a variety of field types like dropdowns, radio buttons, and text inputs. This is a very powerful feature and I’ll give you an example – Maybe you are selling pet food and you want to ask you customer if they want to share details about their pets so you can personalize their experience. Using conditional logic you will be able to build a pretty massive form into the checkout that will only be visible as the customer makes progress? Are you a dog or a cat owner? If dog -> What’s your dog’s name? -> What’s your dog’s breed? Etc. Sky is the limit!

3. Share important notifications or updates.

You can display static messages, both text and image and also dynamic ones that you display  based on conditional logic rules only for specific customers. This would be perfect for Shipping Notifications during the high season but also for personalizing the shopping experience for your VIP customers.

4. Edit the shopping bag

With the line item edit & upsell functionality you can edit your product mix like you would within the shopping cart.

5. Increase confidence.

Add confidence and information badges by showing personalize payment method and carrier badges. You can also display product ratings and reviews to build trust, customize the checkout’s appearance to match your brand, and offer a localized experience with translations.

Choosing Checkout Blocks is essential for any Shopify Plus merchant due to its comprehensive features that enhance the overall shopping experience.

The tool helps increase Average Order Value (AOV) by using upsells and incentives to encourage customers to spend more. It also reduces cart abandonment by providing a streamlined and personalized checkout experience that keeps customers engaged.

Additionally, Checkout Blocks improve customer satisfaction by offering a checkout tailored to their needs, while also ensuring enhanced brand consistency throughout the entire shopping journey.

Ready to Supercharge Your Checkout?

Checkout Blocks offers a vast array of tools to optimize your checkout.

If you’re a Shopify Plus merchant ready to upgrade your customer’s experience, eCommerce Today is here to help you harness the full power of Checkout Blocks.

Contact us today for a personalized consultation!