Shopify has unveiled an array of new features in its Summer 2024 Edition, designed to enhance the merchant and customer experience. Here’s a comprehensive look at the latest updates.

Shopify Markets: Simplifying Global Expansion

Expanding your business globally is now easier with Shopify Markets. Key features include:

  • Centralized Management: Manage all your international markets from one dashboard.
  • Customization: Tailor catalogs, themes, currencies, and domains for each market.
  • Insights and Analytics: Access detailed performance data for each region.
  • Easy Setup: Quickly set up new markets with simplified processes.
  • Seamless Integration: Integrates smoothly with your existing Shopify operations.

Major Benefits:

  1. Increased Reach: Expand your customer base by entering new international markets with ease.
  2. Enhanced Customer Experience: Provide localized shopping experiences tailored to different regions.

For more details, visit the Shopify Markets blog.

Shopify’s Standard Product Taxonomy: Enhancing Product Management

Shopify’s Standard Product Taxonomy streamlines product creation and classification. Key features include:

  • Centralized Product Data: Maps over 10,000 product categories with 1,000+ attributes.
  • Improved Discoverability: Enhances on-site search, filters, and cross-channel selling.
  • AI-Powered Classification: Uses Shopify Magic for automatic product categorization.
  • Efficient Variant Management: Simplifies creating and managing product variants.
  • Native Support for Swatches: Automatically renders color swatches on storefronts.

Major Benefits:

  1. Reduced Manual Entry: Speeds up product setup with AI suggestions.
  2. Consistent Data: Ensures standardized, accurate product information.

For more information, visit the Shopify Taxonomy blog.

Shopify Web Performance Dashboard: Tracking and Improving Your Store’s Speed

The Shopify Web Performance Dashboard helps monitor and improve your store’s performance. Key features include:

  • Core Web Vitals Tracking: Measure important metrics like loading speed, interactivity, and visual stability.
  • Historical Data Analysis: See how changes impact performance over time.
  • Customizable Filters: Adjust views by device type, date range, and time frame grouping.
  • Performance Categories: View page visits categorized as good, moderate, or poor.

Major Benefits:

  1. Enhanced User Experience: Faster, more stable websites improve customer satisfaction.
  2. SEO Improvement: Better performance metrics contribute to higher search engine rankings.

For more details, visit the Shopify Web Performance Dashboard.

Trade Theme Now Available for B2B Stores

Shopify’s Trade Theme is a ready-to-use solution for B2B stores, optimized for wholesale transactions. This theme ensures that B2B merchants can quickly and efficiently create a professional storefront for repeat and bulk purchasing.

For more details, view the demo store.

Additional Features

Multiple Business Entities, One Store

Run multiple Shopify Payments accounts tied to each of your business entities in one Shopify store, exclusive to Plus.

Include Duties in Your Product Prices

Avoid unexpected costs at checkout by including duties and taxes as part of the product price for international buyers.

Manual Payment Methods for B2B

Offer B2B customers manual payment methods at checkout, such as bank transfers, checks, and international wires.

Split Shipping in Checkout

Shopify’s split shipping feature allows customers to see when their orders will be divided into multiple shipments, offering them the choice of the lowest price, fastest delivery, or custom shipping options. This enhances the flexibility and satisfaction of the shopping experience.

Customize More Pages with Apps

Shopify’s customizable checkout configurations now extend to the “Thank You” and “Order Status” pages, allowing merchants to tailor these post-purchase experiences, enhancing customer satisfaction and engagement.

For more details, visit the Shopify Help Center.

More Options for Address Autocomplete

Customize how customer addresses are collected at checkout with options to enable third-party apps for address autocompletion. This reduces errors and speeds up the checkout process, ensuring quicker and more reliable deliveries.

For more details, visit the Shopify Help Center.

Shopify Magic: Advanced AI-Powered Commerce Tools

Shopify Magic offers powerful AI-driven tools for e-commerce operations. Key features include:

  • Automated Content Creation: Generate product descriptions, emails, and social media posts.
  • Customer Service Automation: Use AI to handle inquiries and provide instant responses.
  • Data-Driven Insights: Gain actionable business insights from sales data and customer behavior.
  • Personalized Recommendations: Offer tailored product suggestions to boost sales.
  • Workflow Automation: Streamline repetitive tasks with AI.
  • Media Generation: Create engaging visual content for products automatically.

Main Benefits for Store Owners:

  1. Increased Efficiency: Save time on manual tasks.
  2. Enhanced Customer Experience: Provide personalized interactions.
  3. Improved Sales: Leverage data for better marketing and sales strategies.

For more details, visit the Shopify Magic page.

Shopify Marketing Performance Reports: Key Features and Benefits

Shopify’s Marketing Performance Reports provide invaluable insights for optimizing marketing efforts. Key features include:

  • Top Channel Performance Report: Analyze which marketing channels drive the most traffic and conversions.
  • Campaign Analysis: Assess the effectiveness of individual marketing campaigns.
  • Customer Acquisition Cost: Track and manage the cost of acquiring new customers.
  • ROI Metrics: Measure the return on investment for various marketing activities.
  • Segmentation: Break down performance by customer segments for targeted insights.

Main Benefits for Store Owners:

  1. Informed Decision-Making: Data-driven insights help optimize marketing strategies.
  2. Cost Efficiency: Manage and reduce customer acquisition costs.
  3. Improved ROI: Focus on high-performing channels to maximize returns.

For more details, visit the Shopify Help Center.

Shopify Custom Pixels Management: Key Features and Benefits

Shopify’s Custom Pixels Management allows store owners to effectively track and analyze customer interactions. Key features include:

  • Custom Pixel Integration: Add and manage custom tracking pixels easily.
  • Event Tracking: Monitor specific customer actions on your site.
  • Privacy Controls: Ensure compliance with privacy regulations by managing customer data consent.
  • Conversion Tracking: Measure the effectiveness of your marketing campaigns.
  • Real-Time Analytics: Access up-to-date insights into customer behavior.
  • Testing Tools: Use the Shopify Pixel Helper to debug and verify pixel functionality.

Main Benefits for Store Owners:

  1. Enhanced Tracking: Gain detailed insights into customer interactions.
  2. Improved Marketing ROI**: Optimize marketing efforts with precise data.
  3. Regulatory Compliance: Manage customer privacy and data consent effectively.

For more details, visit the Shopify Help Center.

Target Joins Marketplace Connect

Shopify Marketplace Connect simplifies selling on multiple marketplaces, including Target, by offering a unified setup and management interface. This tool allows merchants to sync their Shopify store with top marketplaces, streamline inventory management, and handle orders from a single platform. The integration helps save time, reduce errors, and expand sales channels effectively. To set up your store on Target, you can start the process here.

For more details, visit the Shopify Help Center.

Shopify’s New Analytics: Key Features and Benefits

Shopify’s new analytics features provide deeper insights into store performance. Key features include:

  • Enhanced Reporting: Access more detailed sales, customer, and marketing reports.
  • Custom Dashboards: Create personalized dashboards to track key metrics.
  • Advanced Segmentation: Segment data by various criteria for precise analysis.
  • Real-Time Data: View up-to-the-minute data to make timely decisions.
  • Predictive Insights: Use AI to forecast trends and customer behavior.

Major Benefits for Store Owners:

  1. Improved Decision-Making: Data-driven insights help optimize strategies.
  2. Increased Efficiency: Custom dashboards and real-time data streamline operations.
  3. Enhanced Marketing: Advanced segmentation and predictive insights# Exciting New Features in Shopify Summer 2024 Edition


Shopify’s relentless investment in developing new functionalities demonstrates its commitment to empowering merchants with advanced tools to optimize their online businesses. From AI-driven tools and enhanced analytics to seamless international market management and superior checkout experiences, Shopify continually innovates to meet the evolving needs of e-commerce.

Migrating to Shopify offers businesses unparalleled scalability, robust performance insights, and a comprehensive suite of features that drive growth and efficiency.

For businesses looking to stay ahead in the competitive e-commerce landscape, Shopify provides the technology and support to succeed.

If you need help understanding which functionalities can benefit your store, implementing them but also migrate to Shopify, contact us today.

1. What is Shopify Markets and how does it benefit my business?

Shopify Markets is a centralized platform for managing global expansion. It allows you to tailor catalogs, themes, currencies, and domains for each market, providing insights and analytics to optimize performance. Key benefits include increased reach, enhanced customer experience, and seamless integration with existing operations.

2. How does Shopify Magic enhance e-commerce operations?

Shopify Magic utilizes AI to automate content creation, customer service, and workflow processes. It provides data-driven insights and personalized recommendations, improving efficiency, customer interactions, and sales strategies through advanced AI tools.

3. What are the key features of Shopify's new analytics?

Shopify’s new analytics features include enhanced reporting, custom dashboards, advanced segmentation, real-time data, and predictive insights. These tools help store owners make informed decisions, increase efficiency, and optimize marketing efforts for better ROI.