TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Co-Founder of eCommerce Today. Where: AI Summit Europe 2026, Riga, Latvia. When: May 6–8, 2026. The Big Idea: The agency model of selling “hours” is dead. We are shifting to selling...
TL;DR (The “No-Fluff” Summary) Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today. Where: Digital Marketing Europe 2026, Lisbon (Hall 4). When: April 15, 6:05 PM. The Big Idea: Stop using AI to create noise. Use it to build robust, automated...
The “Responsive” Lie: Why You Are Losing Money Let’s look at the hard data. Open your Shopify Analytics. Filter by “Device.” If you are like most brands in 2026, your dashboard looks something like this: Desktop Conversion Rate: 3.5% Mobile...
In eCommerce, we’ve spent years focusing on one thing: the click. We optimized our Shopify stores to rank in search results and get people to visit our site. But in 2026, the way people find information is changing. At eCommerce Today, we don’t look at AI as a trend;...
The Reality Check: Dropshipping is a Logistics Method, Not a Business Model Let’s cut through the noise. If you are asking, “Can I still slap a $5 AliExpress gadget on a Shopify store and make millions?” the answer is a hard no. That era ended years ago....
I’m writing this because I’m preparing my sessions for several major stages, webinars, and podcasts this year, all over Europe. I’ll be talking to thousands of founders and marketers about the convergence of AI and commerce, but stage time is always limited. I wanted...
1. The Elephant in the Room: The $2,300+ Monthly Cost We talk to clients weekly, if not daily, who ask the same question: “Stefan, is it actually worth upgrading to Shopify Plus?” And honestly, I get it. When you first see the price tag, it’s a shock. In...
The Hidden Conversion Killer Most Shopify Stores Ignore In the Shopify ecosystem, one of the most common growth mistakes is over-installing apps in the pursuit of more features, more automation, and faster scaling. While apps are essential to extend Shopify...
Launching a Shopify store has never been easier. Growing one profitably, however, is a different story. Many owners invest all their energy into product selection, web design, and apps, only to discover that sales don’t happen automatically. The truth is simple: a...
Great visual design in eCommerce goes far beyond what appears on the screen. While customers see the final banners, product visuals, and campaign assets, there’s an entire creative process happening behind the scenes — one that shapes how brands are perceived and how...
