Fractional ecommerce department for premium retail
The ecommerce team behind the world's monobrand retail networks
Since 2021 we have built, migrated, and run more than 14 Shopify stores for Apple Premium Partners across four continents. When a launch lands or a migration goes live, one senior team carries it, so you are never stuck coordinating five vendors to get there.
Talk to us about your store
- 200+ brands served
- 4.9 on Shopify Experts
- Clutch 5.0
- Trustpilot 4.7
Monobrand stores launched in twelve markets: Canada, Spain, Portugal, Italy, the UK and Channel Islands, Malta, the UAE, Lebanon, Oman, Iraq, Morocco, and Nigeria.
The problem
When you sell one brand, you live by its calendar
An authorized store gets measured against the brand itself. Launches arrive with embargoes, exact go-live times, and no patience for a slow or broken storefront. Your catalog, pricing, and stock have to match your ERP down to the SKU. And shoppers expect the online experience to feel as considered as your physical stores.
Most operators are brilliant retailers who simply do not have an ecommerce department in-house. Building one is slow and expensive. Briefing a general agency means teaching them your model from scratch. We already speak it fluently, because we have run this exact playbook for Apple Premium Partners since 2021.
What we do
A full ecommerce department, on one retainer
One point of contact, one senior team, every skill your store needs under a single roof.
Shopify and Shopify Plus migrations
Moving off WooCommerce, Magento, or another legacy platform should not mean losing what you have built. We carry over your catalog, customers, SEO, and ERP links intact. We took iCentre Malta from WooCommerce to a live Shopify store in four and a half months.
Product launch support
Launch day is where the year is won. We get your storefront live the same evening as the keynote, before 23:00: banners, Compare pages, product pages, family stripes, and AppleCare+, all checked against Apple's price list. iPhones go up first so you catch the pre-order rush. For iPhone 17 we ran GMS, iQ, and R-Store in parallel.
eCommerce management
Think of us as your store's in-house team. Catalog updates, theme and app upkeep, weekly checks, monthly audits, and ideas we bring to you before you have to ask.
Marketing automation and email
As a Klaviyo Master Platinum Partner, we build the flows that turn a launch spike into loyal customers: welcome, abandoned cart, post-purchase, back-in-stock, and the campaigns that carry a launch.
Development and custom work
Real retail runs on real systems. We have connected stores to SAP, Microsoft Dynamics 365, FileMaker, and SG Solutions, and built extras like on-page financing calculators and multi-currency, multi-language storefronts.
Conversion rate optimization
Premium traffic deserves a premium path to checkout. We test and refine product pages, checkout, and launch funnels so more of your visitors become buyers.
The proof
14+ stores. 12 markets. One team.
Since 2021 we have been the ecommerce engine inside Apple Premium Partner stores around the world, building and migrating their Shopify storefronts and standing beside them on every major launch.
We are very satisfied with our Shopify Partner, eCommerce Today. They are highly focused on our needs, have strong technical expertise, and are always up to date with the latest Shopify features and opportunities we could implement. They proactively bring new ideas and recommendations to us, while providing excellent follow-up and support. Thank you!
RossellimacApple Premium Partner, SpainWorking with eCommerce Today has been a fantastic experience. Their team is knowledgeable, responsive, and consistently supportive. They managed our Magento to Shopify Plus migration with great care and professionalism, ensuring a smooth and efficient transition. Since then, they have continued to provide reliable support for updates and custom development. We strongly recommend them for anyone needing expert Shopify management.
iSTYLEApple Premium Partner, UAEWhy one team
One team beats three agencies
Monobrand retail does not forgive silos. A single launch pulls in your storefront, catalog, ERP, email list, and ad campaigns all at once. Split that across a dev shop, an email agency, and a media buyer, and guess who is left coordinating them at midnight before go-live.
With eCommerce Today it is one retainer, one Account Manager, and one senior team that has run this exact playbook since 2021. We lead when you want direction and execute when you just need it done.
FAQ
What retailers usually ask us
Do you only work with Apple Premium Partners?
Not at all. We work with monobrand and premium retail networks in plenty of categories. Apple Premium Partners are simply where we proved the model, and the same approach fits any authorized network running its own store.
Can you migrate our store to Shopify without losing SEO or ERP integrations?
Yes. We have handled more than 14 monobrand migrations off platforms like WooCommerce and Magento onto Shopify and Shopify Plus, carrying over catalogs, customer data, SEO, and ERP connections. Every project starts with an audit of what you have today.
How do you handle product launch windows?
We prepare everything quietly under embargo, then go live the evening of the keynote, before 23:00, with iPhones first so you capture pre-orders. Launch support is built into our ongoing retainers.
Do you work with retailers in our region?
Very likely. We have launched monobrand stores across North America, Western Europe, the Middle East, and Africa, with multi-currency and multi-language setups wherever they are needed.
What does an engagement look like?
One monthly retainer, one dedicated Account Manager, and access to the whole team: development, CRO, email, SEO, design, and strategy. Your hours flex month to month around your calendar.
Let's talk
Tell us about your store and your next launch
Send us where you are today and we will come back within 24 hours with a concrete plan.