WIX TO SHOPIFY MIGRATION | LUXURY GOODS BEVERAGES
OUR PROJECTS
DE-WATERE.COM
The Project
De Watère is a luxury champagne brand known for its exquisite taste and premium quality, offering a sophisticated selection to connoisseurs worldwide. De Watère aimed to migrate from Wix to Shopify to enhance website functionality, improve user experience, and implement a comprehensive B2B portal.
Work
Wix Migration
Shopify Store Design
Email Automation Setup
B2B Portal Development
Vertical / Geography
Luxury Goods / Beverages
Germany / Europe
The Process
To address De Watère’s challenges, we initiated a comprehensive strategy that began with competitor analysis and theme and app research. We migrated all customer, order, and product data, ensuring no data loss, and perfected product data. SEO measures were implemented to maintain organic traffic, including 301 redirects and manual checks of the top indexed pages.
We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo, including six email automation flows for both B2C and B2B customers. The project was completed within 3 months, during which we improved the website’s UX and connected the store to essential marketing services.
Shopify Store Design
The new Shopify store for De-watere.com features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The De-watere.com team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.
Email Automation
We implemented a thorough Email Marketing Automation structure for De-watere.com, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.
Website Features
Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).
TESTIMONIAL
"The combination of commercial thinking and technical depth in the same team is what stands out. Most agencies split those two — you get either a strategist who can’t get into the weeds, or a developer who needs to be told what to fix. eCommerce Today does both. What made that tangible early on was the audit approach. Rather than delivering a long list of generic CRO recommendations, they combined Clarity behavioral data with their own technical review to produce a prioritized tracker with estimated hours and revenue impact tied to each item. That gave us a clear picture of exactly where retainer hours were going and why. The other thing worth calling out is the proactive communication. They flagged the copycat storefront impersonating our brand before we even knew it existed. They surfaced a review backlog as an untapped conversion opportunity without being asked. These are the kinds of observations that only come from a team that’s genuinely paying attention to your business, not just ticking off tasks. For a brand like Al-Ittihad Club, where the store sits at the intersection of fan experience and commercial revenue, that level of ownership from an external partner is not easy to find.”