Set Up Google Search Console & Bing Webmaster Tools on Shopify

shopify-set-up-guide

December 24, 2021

Search engines crawl websites daily to find out what they offer. They look through categories, products, and static pages however sites have a lot more content than you can imagine.

It is crucial to make it as easy as possible for these crawlers to find the most relevant pages and crawl them with ease.

You do this by submitting your store’s sitemap to them.

Shopify has a very efficient sitemap so it does most of the work for you. The only thing left is to create your webmaster accounts and to tell them where to find the sitemap.

In this guide, we will explain how to create your Google Search Console and Bing Webmaster accounts and how to submit your Shopify Store for indexing.

CREATE YOUR GOOGLE SEARCH CONSOLE ACCOUNT

Go to: https://search.google.com/search-console and click the START NOW button

Log in using your Gmail account

Click on Search Property and then Add Property

Add your Shopify Store to Google Search Console

Select Property Type URL Prefix and copy/paste the URL

authenticate your shopify domain in google search console

Open the HTML tag verification method and copy the code

Domain Authentication Code for Google Search Console

Go to Shopify, Themes, Edit Code for the live theme and in the theme.liquid file PASTE the code right after the <head> line

Add Google Search Console Domain verification code to Shopify theme.liquid

Go back to the Google Search Console tab and click the Verify button

Go to Sitemaps and submit the sitemap.xml location

submit your shopify store sitemap to google search console

Voila! Google Search Console is now able to correctly read your Shopify store’s sitemap.

CREATE YOUR BING WEBMASTERS TOOLS ACCOUNT

Go to: https://www.bing.com/webmasters/about and click GET STARTED.

You will need to log in using your Microsoft account. If you don’t have one, you can use your Gmail address to create it.

Once logged in click on the search box and then the Add a site button https://prnt.sc/239syuu
Select Google Search Console and go through the wizard to connect Bing to Google then select and import the website.

Bing automatically picks up the sitemap from Google Search Console.

Easy right?

add shopify to bing webmaster tools

Select Google Search Console and go through the wizard to connect Bing to Google. Once complete you will be able to select and import the website.

Bing automatically picks up the sitemap from Google Search Console.

Easy right?

90% of all the businesses we encountered, big or small, did not have these 2 accounts set up and they are so important. If you set them up correctly you will get an extra advantage over your competitors.

If you need any help don’t hesitate to reach out to us directly or in the comments section.

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