Guides FOR SHOPIFY STORES
eCommerce Today is a 5* Shopify Expert and we are part of the Shopify App Developers program. Our team is made up of experienced Shopify Experts and we help hundreds of Store Owners optimize and improve their sales every month.
It’s impossible for individuals or even internal eCommerce teams to stay up to date with Shopify’s functionalities and eCommerce trends. With our hands-on approach, we learn about new strategies, apps, functionalities, and services every day and we strive to make this knowledge readily available to everyone with our guides.
Shopify B2B: With and Without Shopify Plus
Selling B2B online used to be treated as an afterthought. Many merchants created a separate wholesale site, uploaded a simplified catalog, and called it a day. The expectation was that wholesale customers would accept a clunky experience, as long as they got the right...
Understanding & Configuring Shopify’s Customer Events for Successful Tracking
Shopify has become one of the leading eCommerce platforms due to its flexibility and seamless integration with marketing tools. However, to scale effectively, merchants need accurate event tracking. This is what powers attribution, retargeting, and optimization across...
Is Dropshipping Dead in 2025? Proven Tips to Build a Shopify Store That Actually Sells
“Is dropshipping dead in 2025?” is a question that comes up again and again. The truth is, dropshipping is not dead — but it is also not easy money anymore. What used to work a few years ago, like importing random AliExpress products into a Shopify store and running...
The Future of eCommerce: How Shopify’s AI Checkout is Changing Online Shopping
The world of eCommerce is rapidly evolving. What was once a simple process of browsing products, adding them to a cart, and checking out has now entered a new era where artificial intelligence (AI) and automation are transforming how consumers discover, purchase, and...
Grow Your Shopify Store with Loyalty Programs and Customer Feedback
When an e-commerce business first begins, acquiring new customers feels like the biggest win. However, experienced Shopify specialists know that this is just the beginning. The true key to long-term success is transforming those initial buyers into dedicated brand...
Unlock E-commerce Growth: A Guide to Tiered Pricing & Subscription Models
Shopify specialists observe that many e-commerce businesses focus all their energy on customer acquisition. While bringing in new traffic is vital, the most sustainable and profitable growth often comes from maximizing the value of the customers you already have. Two...
How Product Recommendation Quizzes Can Boost Your Shopify Store
What Is a Product Recommendation Quiz? A product recommendation quiz is a dynamic tool designed to guide customers toward the right products based on their preferences. Typically presented as a popup, embedded widget, or dedicated landing page, the quiz asks customers...
How to Create a Compari.ro Product Feed Using the Essential Product Feeds App for Shopify
If you're a Shopify store owner looking to list your products on Compari.ro, one of Romania's most popular price comparison platforms, the process is easier than you think. Our app, eComEssential: Product Feeds, is designed to help you quickly and efficiently generate...
Shopify Essentials – Themes, pricing, & migrations
Shopify is a leading e-commerce platform that allows businesses to create, manage, and grow their online stores with ease. Known for its user-friendly interface and extensive app ecosystem, it caters to both beginners and advanced users. Its popularity continues to...
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