Building a successful Shopify store isn’t just about making it look good. It’s about crafting a platform that works for your industry and your customers. Over the years, we’ve helped businesses in all kinds of fields create e-commerce stores that don’t just meet their goals, they exceed them. Let me show you what we’ve learned and how Shopify can help you create a supplement store that truly stands out.
We’ve been lucky to work with some amazing brands across different industries, helping them build Shopify stores that connect with their customers and deliver results. Every project is unique, and we make sure each store reflects the personality of the brand while being easy to use and enjoyable to shop. Here’s a closer look at a few of the businesses we’ve worked with and what makes their stores special:
Cosbar
Backed by 20+ retail stores in some of the hottest locations across the US, Cosbar.com is one of the top beauty companies we’d had the privilege of working with. During our 4 years of working together we were responsible with the catalog management, email marketing and Shopify UX.
WowSkin
WowSkin’s website is made in a way for customers to find what they’re looking for with the least effort. The focus on clean, clear navigation encourages people to explore, and the subscription feature is perfect for anyone who wants their skincare routine to be hassle-free.
FemMagic
Vibrant, bold, and empowering. FemMagic’s store combines striking visuals with a super intuitive layout, making it not just eye-catching but also effortless to shop. It’s designed to inspire and connect with their modern, confident audience.
Davis Finest
Davis Finest is a natural beauty brand that really shines with features like product bundles and cross-sells. These little extras make shopping fun and help customers discover more products they might not have thought to try.
Manjeri Skincare
This store is all about premium skincare with natural, effective products. The design is simple and elegant, aiming to capture the brand’s luxurious vibes. Shopping ar Manjeri Skincare’s website must feel like a treat for the customers, just like the self-care products themselves.
Glowrious
Sleek and smooth. Glowrious gives skincare enthusiasts an easy and enjoyable shopping experience. The design is simple and premium, making every step of the journey from browsing to checkout feel effortless.
CoreSkin
CoreSkin is built for wellness-focused shoppers. With subscription options and product bundles front and center, it’s easy for customers to stick to their routines. It’s all about convenience and encouraging repeat business.
Each of these stores is a reflection of the brand it represents. That’s our goal with every project: creating Shopify stores that don’t just look good but feel good to shop, making life easier for the business.
Our approach includes not only making sure that every store is functional but optimized to achieve specific business goals while delivering a great customer experience.
Features for Every Successful Skincare/Beauty Store
If you want your skincare/beauty store to stand out, it’s not only about having great products. You have to make the shopping experience easy by ensuring all functionalities are up and running with no bugs or errors and trustworthy. You can do that by following these must-have features:
1. Display the Ingredients List
When people shop for supplements, skincare products, or beauty products, they want to know what they are made of and why it’s a good addition to their routine. Make sure to have a detailed, easy-to-read ingredients list, it will help in building trust in your store. If for example, we list Vitamin C, we need to add information about what it does: it boosts the immune system and and supports skin health by promoting collagen production. People love knowing the “why” behind a product, and a clear, informative ingredients section shows you’ve done your homework. It also reassures customers that your products are safe, effective, and backed by science, which is a huge deal in this industry.
2. Bundles
Who doesn’t love getting more bang for their buck? Bundles are an awesome way to give customers extra value while encouraging them to explore your product range. For example, pair a multivitamin with a probiotic or offer a complete wellness kit. Not only does this make your products feel like a better deal, but it also helps customers understand how they work together to support their health. Bundles are also great for boosting your sales since they naturally increase the average order size. It’s a win for your customers and a win for your business.
3. Subscriptions
Life gets busy, and nobody wants to run out of their go-to supplements. Subscriptions make it super easy for customers to stay stocked up without much effort. Some clients need a refill every month or every three months, so if your store has the functionality to set up automatic deliveries then it would be a game changer for those clients. This will help your store by building loyalty and convenience for your customers, so they’ll keep coming back to your store. For your business, subscriptions mean consistent revenue. You can also keep them happy by letting them change their subscription details on a whim or offering them the option to pause for certain periods during a year.
This feature will make your store feel more professional and trustworthy when you set them right. You will be building a loyal customer base
4. Upsell Products
Sometimes, customers just need a little nudge to choose the better option. If they’re looking at a 30ml serum, show them the 60ml version with a note about how it lasts longer and saves money in the long run. Or, if they’re eyeing a basic moisturizer, suggest the deluxe version with SPF or extra hydration benefits. It’s not pushy; it’s helpful. People love to feel like they’re getting the best value, and these little upgrades can make a big difference: for them and your sales.
5. Cross-Sell Products (On Shopping Cart)
Think of this as friendly advice. If someone’s buying a cleanser, why not suggest a toner or a moisturizer to go with it? Or if they’ve got a foundation in their cart, you can try recommending a primer or a compact setting powder. This can also be a reminder of what else they need to complete their makeup kit for example.
6. Customer Reviews Functionality
Everyone wants to know if a product works before committing to spend money on it. This is why it’s important to ensure you have a clear way of letting your customers know how and where they can leave a review but also why it is important for other customers and your business.
7. Dynamic Search Filters
Shopping for skincare can be overwhelming, so make it easier for your customers to find exactly what they need. Let them filter by skin type (oily, dry, sensitive), concerns (acne, anti-aging, redness), or even specific ingredients like “hyaluronic acid” or “vitamin C.” When customers can quickly narrow down their options, it makes the whole experience feel more personal.
8. Mobile-Friendly Design
Let’s be real: most people are shopping on their phones these days. If your store isn’t easy to use on a small screen, you’re probably losing sales. Your Shopify store needs to look amazing and work smoothly, whether someone’s on their phone, tablet, or laptop. A responsive design makes sure everything adjusts perfectly, so customers can scroll, swipe, and check out without any frustration. The easier it is for them to shop, the longer they stay, and the more likely they are to hit that checkout button. Simple as that.
Additional Features to Help Your Store
1. Personalized Product Recommendations
Make your customers feel like your store was made just for them. Use smart tools to recommend products based on what they’ve browsed or purchased. For instance, if they’ve just added a cleanser to their cart, suggest a moisturizer from the same collection or a complementary serum. When you personalize the experience to their needs, it’s easier for them to find what they’re looking for, and they’ll keep coming back because they feel understood.
2. Loyalty Program
Everyone loves feeling appreciated; a loyalty program is a perfect way to show your customers that you care about them. They can earn points for purchases, referrals, and leaving reviews and reward them with discounts, free samples, or exclusive gifts. This will help build a relationship that will make them return for more.
3. Educational Content and Resources
Skincare is sometimes like a puzzle, so why not try to help your customers piece it together? Create and share helpful blog posts, and how-to videos. Add the ingredient guides to make their shopping easier. You can explain for example how to layer skincare products or break down the benefits of certain trending ingredients such as niacinamide or retinol. This will help you become a trusted source of advice and customers will turn to your store not only for the products but also for guidance.
4. Compliance and Clear Labeling
In skincare, transparency is everything. Make sure your product labels list all ingredients, how it’s used, instructions, and any important safety information. Customers want to feel confident about what they’re putting on their skin, and clear, honest labeling shows that your brand is trustworthy and cares about their well-being.
5. Automated Email Reminders
Life gets busy, and sometimes customers forget to reorder their favorite skincare products. Automated email reminders are a great way to keep in touch. Send friendly notifications when it’s time to restock, remind people about upcoming subscription benefits, or share special promotions they might enjoy or encourage them to make a purchase. This helps keep your store fresh in their minds.
6. Social Proof and Brand Identity
Let your customers tell the story for you. Share glowing reviews, before-and-after photos, or testimonials about how your products have made a difference. Pair this with a brand identity that speaks to your audience’s values and aspirations. When customers see real people raving about your products and feel connected to your brand, they’ll be much more likely to try it.
Insights & Conclusions
Staying ahead in the industry requires improvement and adaptability. By incorporating these advanced features and functionalities into your Shopify store, you’ll meet customer needs and be able to differentiate your brand from competitors.
As an agency we specialize in building and optimizing Shopify stores so that they don’t just look good but work hard to grow your brand. From advanced features to customer-focused design, we know what it takes to make your store stand out in the competitive skincare and beauty market.
Ready to create a Shopify store that converts? Let’s make it happen contact us today for a free UX audit!