How PushOwl Can Improve Your Marketing Strategy

 

What are push notifications?

Push notifications are short, attention-grabbing messages sent by either an app or a website to a user’s device, even when the user is not using the app or site. These notifications appear on the person’s screen and can be alerts, reminders, updates, or promotional messages.

Push notifications are designed to re-engage website or app users by providing them with timely and relevant information, and encouraging them to take action. This action can be: completing a purchase, reading an update, or checking out a newly implemented feature.

Benefits of Push Notifications

Direct Communication with Customers:

Push notifications give you a direct communication avenue with your customers. Emails or social media posts tend to get lost in crowded inboxes or feeds. Push notifications appear on the person’s device, which makes your message promptly seen. By providing this immediate access, businesses can deliver important information, promotional offers, or updates without any delay, building a more personal connection with the audience.

Increased Engagement:

Push notifications are highly effective at capturing a user’s attention and encouraging them to interact with your app or your website. You can send timely and relevant messages, which keep users engaged, and make them return. This can help gain higher user retention rates and more activity on your website or app.

Higher Conversion Rates:

One key advantage of push notifications is their ability to help increase conversion rates. Features like abandoned cart reminders are simply effective, helping you recover potentially lost sales and boosting overall revenue.

Real-Time Updates and Reminders:

Push notifications enable you to provide real-time updates and reminders to your customers, which helps keep your audience informed and engaged.

Our go-to solution for Shopify: PushOwl

PushOwl (https://apps.shopify.com/pushowl) is a push notification service designed for e-commerce stores on Shopify. It helps Shopify store owners increase click-through rates and conversions, making it a valuable asset.

PushOwl was founded in 2017 to provide Shopify e-commerce businesses with an efficient and effective way to engage their customers through Shopify push notifications. Recognizing the growing importance of mobile and web notifications in digital marketing, the founders aimed to create a user-friendly platform that would allow online stores to reach their audience with fast and personalized messages easily.

Key Features of PushOwl

Easy Integration

PushOwl is designed for Shopify. This ease of integration means that store owners can quickly set up and start using it right away. The platform provides clear instructions and support, making the process straightforward. The installation takes 2 minutes. The configuration and personalization require no technical knowledge or assistance, just a good understanding of your store, and your customers. Even that is not necessary because the default settings are good enough for Shopify store owners to see a lift.

Segmentation & Personalization

With PushOwl you can segment your audience based on various criteria such as user behavior, location, purchase history, etc. This segmentation helps store owners to deliver personalized messages that are relevant to specific groups of customers. Targeting the right audience with notifications, helps businesses enhance user experience and increase the effectiveness of their marketing campaigns, which leads to higher engagement and conversion rates.

PushOwl has 6 default segments which are available to use by every Shopify store owner.

All Subscribers: This segment consists of all the people who subscribed to receive push notifications on your Shopify Store.

Anonymous Subscribers: These are the subscribers whose personal details are unknown. These are the people who haven’t purchased from your Shopify store.

Android Subscribers: ​Subscribers who are using Android devices

Identified Subscribers: These are ​subscribers whose personal details are known. These include people who have bought from your Shopify Store.

Windows Subscribers: ​Subscribers who are using Windows devices.

New Subscribers: People who subscribed to Shopify push notifications in the last 30 days

Custom Segments

You can also build your segments for your Shopify push notifications by using the segmentation builder based on conditions that are relevant to your strategy.

There are 8 custom conditions Shopify store owners can use to create a segment:

  1. Clicked: This condition helps create segments based on how often their subscribers click on the push notification. Creating a segment based on this condition will help them send the push notification to highly engaged subscribers. 
  2. Purchased: This condition helps create segments based on how often customers purchase from their Shopify store. It will target loyal and repeat shoppers who are more likely to convert. 
  3. Subscribed: With this condition, you can create a segment of recent subscribers or long-time subscribers.
  4. Country: Define your audience segment based on their country. With this condition, you can segment your audience based on their country and send them Shopify push notifications in their language. 
  5. Region: This condition is for creating segments that include subscribers from a specific region. 
  6. City: With this condition, you can segment your subscribers based on the City they are in. 
  7. Customer Tag: With this condition, you can segment customers based on the tag you used for them on your Shopify store. 
  8. Purchased from collection: With this condition, you can segment your customers based on the collection they previously purchased from to cross-sell.

Automated Campaigns:

With PushOwl, you can set up automated Shopify push notification campaigns that run without constant manual input. These campaigns can be created based on predefined triggers, such as a user visiting a specific page, abandoning a cart, or making a purchase. Automations help maintain consistent communication with subscribers, ensuring they receive timely and relevant messages, which can drive them back to the store, and encourage them to make repeat purchases.

 Abandoned Cart Reminders:

A standout feature of PushOwl is its ability to send abandoned cart reminders. When a user adds items to their cart but does not complete the purchase, PushOwl can send a series of push notifications to remind them to finalize their order. These reminders reduce cart abandonment rates by nudging customers to return and complete their purchases, thereby recovering potentially lost sales.

Benefits of Using PushOwl

Increased Customer Engagement: PushOwl plays an important role in enhancing customer engagement. This proactive approach to communication helps keep customers engaged with the brand, leading to increased interactions, repeat visits, and a deeper connection with the audience.

Boost in Sales: Shopify store owners have reported significant increases in conversion rates, revenue, and average order value after implementing PushOwl’s push notification campaigns.

Improved Customer Retention: By maintaining regular communication and offering valuable content, Shopify store owners can strengthen their relationships with customers and foster loyalty over time, ultimately improving customer retention rates.

User-Friendly Interface: PushOwl offers a user-friendly interface that is intuitive and easy to navigate, making it accessible to Shopify store owners and marketers without technical expertise. This simplicity helps marketers take full advantage of PushOwl’s capabilities without requiring extensive training or support, which maximizes the efficiency of their marketing efforts.

Best Practices for Push Notification Marketing

Timing and Frequency: Effective push notification marketing involves finding the right balance between timing and frequency to avoid overwhelming users. Shopify push notifications should be sent at times when users are most likely to engage, based on their time zones and past behavior. Additionally, Shopify store owners should be mindful of not bombarding users with too many notifications, as this can lead to annoyance and opt-outs.

Personalization: Personalized push notifications not only grab users’ attention but also make them take desired actions, leading to higher conversion rates and increased customer satisfaction.

Clear Call to Action (CTA): CTAs should be concise, actionable, and relevant to the message content. The CTAs need to be prominent and easy to understand, so businesses can maximize the effectiveness of their push notification campaigns and achieve higher click-through and conversion rates.

Compliance with Regulations: Obtaining proper consent from users before sending push notifications is a crucial step. Businesses need to adhere to regulations such as GDPR and CCPA. This includes providing users with clear information about data collection and usage practices, as well as offering opt-out mechanisms for those who wish to unsubscribe from notifications.

Tips for Beginners

For new users looking to maximize the effectiveness of PushOwl, here are some best practices to keep in mind:

Start with Opt-In Optimization: Focus on optimizing your opt-in prompts to encourage more users to subscribe to push notifications. Use persuasive language, incentives, and clear benefits to entice users to opt in.

Test and Iterate: Experiment with different notification strategies, messaging tones, and timing to see what resonates best with your audience. Use A/B testing to compare the performance of different approaches and refine your strategy over time.

Monitor Performance: Keep a close eye on the performance of your push notification campaigns using PushOwl’s analytics dashboard. Track metrics such as delivery rates, open rates, click-through rates, and conversion rates to gauge the effectiveness of your campaigns and identify areas for improvement.

Stay Compliant: Ensure compliance with data privacy laws and regulations when sending push notifications. Obtain proper consent from users before sending notifications, provide transparent information about data usage practices, and offer opt-out mechanisms for users who wish to unsubscribe.

Conclusion

At eCommerce Today, we specialize in implementing tools like PushOwl to their fullest capacity. Our team can seamlessly integrate PushOwl with your Shopify store, personalize your campaigns, and automate key processes to drive engagement and sales. Partner with us to not only set up PushOwl but also to leverage our comprehensive e-commerce services. Let us help you achieve your marketing goals and grow your business.

Contact us today to get started!