For our clients, we always set up a recurring task called “On-site Search Optimization”. In this task, we review what visitors are searching for on the website on a weekly basis (depending on the volume). We then look at the top 50 searches and we ask ourselves if the results visitors are getting are good.
Here are a couple of tips to get you started:
1. Redirect brand searches to brand collections
i.e. if someone is searching for “Calvin Klein”, it’s a safe bet you can redirect them to your Calvin Klein collection
2. Redirect product type searches to their dedicated collections
i.e. if someone is searching for “bedroom armchair” results will likely range from beds to accessories and chairs. You could instead redirect their search to the armchair collection.
3. Identify typos and redirect them accordingly
i.e. if someone is searching for “Abibas”, it’s a safe bet you can redirect their search to the Adidas collection page
4. Analyze search terms that have no search results. It’s a good indicator of what your visitors need. Either plan on purchasing those products or redirect the searches to related products