Using Microsoft Clarity as the heat mapping tool on your Shopify Store

A web analytics tool provided by Microsoft, Microsoft Clarity offers website owners and developers insights into user behavior. This helps them understand how visitors interact with your Shopify store and provides visual reports and heatmaps that contain various aspects of user engagement: clicks, scrolling behavior, session recordings, etc.

It’s important to analyze user behavior on your Shopify store to gain insights into how they interact with it, what is it that they find engaging, and also what frustrated them. You can see their mouse movements, clicks, and scrolling behavior in real-time, uncovering valuable insights into their frustrations, preferences, and pain points. By analyzing these session replays, you can identify usability issues, optimize your store’s performance, and ensure a seamless shopping experience.

Key Features of Microsoft Clarity for Your Shopify Store

Session Recordings

This is a feature that records and allows you to replay user sessions. It provides insight into how visitors navigate through your Shopify store and how they interact with different elements. This is especially helpful in identifying usability issues and potential bugs.

Heatmaps

These provide combined data that allow you to identify popular areas in your Shopify store and help you determine user engagement. It generates heatmaps to visualize user interaction, clicks, and scrolling behaviour and it’s a useful feature when it comes to your Shopify store’s design and layout optimization.

Click Analytics

It’s a feature that provides data on click-through rates, identifies any areas where users may face difficulties, and helps you understand how users interact with specific elements on your Shopify store, such as buttons, links, or forms.

Event Tracking

With this, you can set up events and track specific user actions on your Shopify store. The feature allows you to measure and analyze user interaction beyond the standard metrics, ultimately helping you understand how a user engages with specific website features or complete important actions.

Performance Insights

This information will help you identify performance issues and optimize your Shopify store’s speed and responsiveness. The feature includes insights on your Shopify store performance with metrics related to page load times, rendering issues, and overall user experience.

Benefits of Using Microsoft Clarity for Your Shopify Store

Data-Driven Decision-Making

Clarity provides actionable insights and data to support your decision-making process. You can make informed choices regarding website design content strategy and marketing campaigns by understanding how users interact with your Shopify store. This data-driven approach allows you to continuously refine your Shopify store to meet your users’ needs by making you understand what works best for your target audience.

Improved User Experience

You can gain a deep understanding of the user experience of your Shopify store. Analyzing session recordings and heatmaps will help you identify your user’s pain points, areas of confusion, or even friction points in their journey. This insight will help you improve the overall user experience, ensuring a seamless and enjoyable interaction with your Shopify store.

Cost-Effective Solution

Microsoft Clarity is free for all websites, which makes it a cost-effective solution for businesses and individuals that want to gain insights into user behaviour without having to make a significant financial investment.

Shopify Store heatmapping

Microsoft Clarity is a powerful web analytics tool that offers a comprehensive set of features to enhance your Shopify store. With its advanced capabilities, including Shopify store heatmapping, you can gain valuable insights into user behavior. By utilizing heatmaps provided by Clarity, you get a visual representation of user activity on your Shopify store.

These heatmaps reveal where users are clicking the most, how far they scroll down on your pages, and which elements attract the most attention. With this information, you can make data-driven decisions to optimize your Shopify store’s design, content placement, and CTAs (call-to-action buttons).

Through the integration of Shopify store heatmapping within Microsoft Clarity, you can leverage this feature alongside other functionalities such as user behavior analysis, session playback, conversion funnel analysis, and A/B testing. By harnessing these tools collectively, you can significantly improve the performance and profitability of your Shopify store.

Getting Started with Microsoft Clarity for Your Shopify Store

  1.   Visit the Microsoft Clarity website (https://clarity.microsoft.com) and sign up for an account. You can use your existing Microsoft account or create a new one if needed.
  2.   Once you have signed up and logged in, you’ll need to create a new project. Provide a name for your project and enter the URL of the Shopify store you want to track. Click on the “Create Project” button to proceed: Add new project - Microsoft Clarity
  3.   After creating the project, you’ll be prompted to generate the Clarity script. This script needs to be added to the Shopify store you want to track. You have two options. You can install it manually:
    Microsoft Clarity - Copy snippet
    or on a third-party platform:
    Microsoft Clarity - Platforms

Keep in mind both methods will require you to add a script to your Shopify store. An installation guide will be provided for each other platform.

  1.   Go back to the Microsoft Clarity dashboard and click on the “Verify Installation” button. Clarity will check if the script has been successfully installed on your Shopify store. After the script is installed and verified, you can start exploring the Clarity dashboard. The dashboard provides access to various features and analytics related to user behavior on your Shopify store.

Session Recordings Feature for Your Shopify Store

Session recordings is a feature that can identify excessive scrolling, quick backs, dead clicks, and rage clicks.

A rage click indicates that an area of a web page is not as interactive as a user expects it to be. The typical rage click is when a user repeatedly clicks on a web page element such as links, buttons, or images.

Dead clicks are happening when an interactive element doesn’t respond in a reasonable amount of time or doesn’t respond at all. This creates user frustration most of the time.

A quick back represents a user that clicks away from your Shopify store to another but then decides to return.

Excessive scrolling happens when Clarity identifies a visitor that scrolls up and down in a rather abnormal pattern. This normally indicates a poor user experience.

Heatmaps Feature for Your Shopify Store

This is a feature that uses colour-coded overlays to display collective data on how users engage with various elements on your Shopify store. It provides insights on which areas of a page receive the most attention and interaction and it helps identify patterns to make informed decisions about design and user experience optimization.

Click Analytics Feature for Your Shopify Store

This feature is used for gaining insights into the number of clicks on individual links, buttons, and other elements across the page. This helps a store owner understand which links and buttons attract the most engagement and identify underperforming elements for better layout optimization to improve conversion rates and usability.

Designed with privacy and compliance in mind, Microsoft Clarity provides features to mask sensitive data, it excludes specific elements from recordings or heatmaps and it offers options to comply with privacy regulations such as GDPR. You can ensure you are respecting user privacy and meeting the necessary compliance requirements by using Clarity.

In summary, understanding user behavior and optimizing website performance is essential for delivering an exceptional user experience, increasing conversions, making data-driven decisions, gaining a competitive edge, and continuously improving your Shopify store’s effectiveness.

If you need our assistance with setting up Microsoft Clarity or any functionality on your Shopify store, our team is here to help! Feel free to reach out to us!