SEO and Content: Making Them Sing Together at eCommerce Today!


Written by Valentina C.

October 24, 2023


Hey there, digital dreamers! Ready to dive deep into the secret sauce of successful online businesses? Well, you’re in luck because today, we’re pulling back the curtain on how we at eCommerce Today get SEO and content to do a perfect tango.

So, here’s the deal: we don’t see SEO and content as two separate things. Nope, they’re in a band, and they’re creating chart-toppers! We call our unique approach “SEO Content Synchronization,” and it’s all about making sure your content doesn’t just sit there looking pretty; it gets the spotlight on the search stage, too!

First things first, we get to know who we’re performing for – that’s your customers! This backstage insight shapes our keyword research, focusing on terms that your audience is actually googling. It’s like knowing they want more pop and less heavy metal before we hit the recording studio.

Next up, we’re writing hits — content that speaks to your audience’s needs and questions. But here’s the kicker: we’re not just stuffing keywords. We’re weaving them in naturally, creating content that reads smoothly and answers real-world questions. Because what’s the point of attracting an audience if you’re not going to put on a show, right?

But wait, the show isn’t over after the content goes live. We’re backstage monitoring performance, seeing which pages get the most clicks, and tweaking our strategy for the next big hit.

Five actionable steps to integrate your SEO and content Strategies


1. Keyword-Infused Content Creation:

  • Action: Conduct comprehensive keyword research to understand what your target audience is searching for online. Don’t just focus on high-volume keywords; consider the user intent behind each search term.
  • Implementation: Create high-quality, valuable content around these keywords. This could be blog posts, product descriptions, or informative articles. Ensure the content is engaging and answers the queries your potential customers might have, thereby aligning with their search intent.

2. Optimize for Search Intent:

  • Action: Analyze the pages that are currently ranking for your target keywords. Understand the type of content that is performing well (informative, transactional, navigational, etc.).
  • Implementation: Tailor your content structure, tone, and style to match the user intent behind the keywords you’re targeting. For instance, if the search intent is informational, an in-depth guide or a how-to article would be more appropriate than a sales page.

3. Enhance User Experience (UX) for SEO:

  • Action: Perform a UX audit of your website, including load speed, mobile-friendliness, and ease of navigation.
  • Implementation: Improve these aspects based on the audit’s findings. Fast load times, mobile optimization, and clear navigation structures not only contribute to better user experience but also are vital ranking factors for search engines.

4. Internal Linking with Anchor Texts:

  • Action: Review your existing content and identify opportunities for relevant internal links. This practice helps spread page authority throughout your site and guides users to more valuable content.
  • Implementation: Use descriptive anchor text for your internal links that give users and search engines clear context about the linked page’s content. This strategy can enhance your SEO while keeping users engaged with more of your content.

5. Regular Content Audits for SEO Refresh:

  • Action: Schedule periodic content audits to assess the performance of your existing content. Look for pieces that are outdated, underperforming, or no longer accurate.
  • Implementation: Refresh these pieces with updated information, new keywords, or improved readability and UX. Removing or updating stale content is crucial for maintaining the health of your site’s SEO and ensuring users always find relevant and accurate information.

 By implementing these strategies, online businesses can create a symbiotic relationship between SEO and content efforts, leading to improved search rankings, higher traffic, and increased user engagement.

Conclusion – All SEO should coordinate with your Content Efforts

By implementing these strategies, online businesses can create a symbiotic relationship between SEO and content efforts, leading to improved search rankings, higher traffic, and increased user engagement.

If you feel this is overwhelming and you do not have time to wear the SEO specialist hat, we can help. Reach out to us here and we would gladly help.