Client Overview
Dr. John Chuback is a board-certified cardiovascular surgeon dedicated to educating the public on circulation, vein health, and overall wellness. Through his YouTube channel, he shares accessible, trustworthy information on varicose veins, chronic venous insufficiency, lymphedema, hemorrhoids, and broader health topics. His mission is to empower people to better understand their bodies and improve their well-being through clear, science-based guidance.
Challenge: Launching a Modern, Credible Presentation Website
Despite having extensive educational content on YouTube, Dr. Chuback lacked a centralized digital hub to showcase his expertise, organize his resources, and support audience growth. He needed a clean, intuitive website where users could easily access video content, read articles, download guides, and request collaborations. The challenge was to create a scalable, SEO-friendly platform that reflected his credibility while remaining simple for users to navigate.
Phase 1: Site Architecture, CMS Setup & Core Pages
Our collaboration began with building the website’s foundation from the ground up. The priorities were:
- Structuring CMS collections for Videos, Topics, Resources, and Resource Categories
- Creating dynamic templates for video detail pages and resources
- Implementing clean URL structures and SEO-ready routing
- Designing a mobile-first layout optimized for performance and accessibility
We then developed all key pages needed for an authoritative presentation site:
- Home: intro, featured video, educational highlights, newsletter signup
- Video Gallery: a categorized, searchable YouTube embed system
- Resources: gated downloadable guides delivered via email
- About Page: biography, credentials, photo, and CTA
- Collaboration Page: speaking and media inquiry form
- Legal Pages: Privacy Policy and Terms
This phase established a strong, scalable structure for future content expansion.
Phase 2: Email Strategy, Performance Optimization & Integrations
Email Collection & Delivery
We integrated all forms with Dr. Chuback’s Klaviyo account, enabling:
- Automated delivery of each resource after form submission
- Segmentation of subscribers based on resource interest
- Scalable future expansion into welcome sequences or health-topic journeys
Performance & SEO Enhancements
To ensure a smooth user experience, we implemented:
- Lazy-loading for embedded video content
- Basic schema markup (VideoObject, Article, Person)
- Mobile-first performance optimization
- Sitemap generation and GA4 readiness
Functionalities Delivered
- YouTube video gallery
- Gated resource downloads
- Collaboration contact form
- Automated email delivery flows
Results
The final website gave Dr. Chuback a polished, high-performing platform that:
- Centralizes all his educational content in a structured, intuitive format
- Enhances credibility through a clean design and professional About page
- Improves viewer engagement through a searchable YouTube gallery
- Enables audience growth via gated resources and automated email flows
- Ensures strong SEO and mobile performance for long-term scalability
Conclusion
This project successfully transformed Dr. John Chuback’s online presence into a modern educational platform that reflects his expertise and mission. By combining structured content architecture, SEO optimization, email integration, and user-focused design, we built a foundation that will support his long-term growth as an educator and wellness advocate. The new website now serves as a trusted destination for individuals seeking clear, reliable health information positioning Dr. Chuback to expand his reach and impact for years to come.