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Work

  • Migration from WordPress to Shopify
  • Email Marketing Automation with Klaviyo
  • Full Migration of Products, Blogs, Collections, Orders & Customers
  • Audiobook Integration
  • Custom Payment Rules Based on Product Type
  • Shoppable Video Integration
  • Google Pay & Apple Pay Enablement

Vertical / Geography

Educational Products eCommerce Romania

The Project

Bacademia is an online store dedicated to helping students prepare for exams through curated educational products, including printed materials, digital downloads, and audiobooks. To enhance scalability and improve both user experience and operational efficiency, Bacademia partnered with eCommerce Today to migrate from WordPress to Shopify. The project involved a full data migration as well as the implementation of key eCommerce functionalities tailored to educational product sales. We also developed a comprehensive email marketing strategy using Klaviyo to support acquisition, retention, and post-purchase engagement.

The Process

We started by conducting a full migration from WordPress to Shopify, ensuring a clean transfer of all products (physical and digital), customer data, historical orders, blog content, and collections. Data integrity and SEO continuity were a top priority throughout the migration process. Next, we designed the new Shopify store to be simple, intuitive, and conversion-focused, aligning with Bacademia’s mission to make learning resources accessible and easy to purchase. Key custom functionalities included:
  • Audiobook integration for in-browser listening and easy access to digital content
  • Custom payment rules based on product type—differentiating digital vs. physical goods at checkout
  • Shoppable video content, allowing students to preview or learn about materials through dynamic video sections
  • Google Pay and Apple Pay, streamlining mobile checkout and increasing conversion rates
On the marketing side, we developed and launched Klaviyo email automation flows tailored to Bacademia’s audience, including welcome sequences, cart recovery, post-purchase nurturing, and education-focused re-engagement campaigns.

Shopify Store Design

The redesigned Shopify store was built on a premium theme, optimized for performance and accessibility. It features a clean, student-friendly interface, with clear navigation across exam categories and product types. Highlights include embedded audiobook players, interactive videos, and mobile-first checkout options, ensuring a smooth and engaging user experience from first click to final purchase.

Email Marketing Automation

We implemented a full email automation strategy using Klaviyo, with flows including:
  • Welcome Series
  • Cart Abandonment
  • Post-Purchase Follow-Up
  • Digital Access & Product Use Tips
  • Re-Engagement Flow
These automated touchpoints support Bacademia’s goal of helping students stay focused, while driving repeat purchases and customer loyalty.

Website Features

Shopify OS 2.0, Audiobook Integration, Shoppable Videos, Custom Payment Logic by Product Type, Google Pay & Apple Pay, Full Content & Order Migration, Email Automation with Klaviyo

Conclusion

The migration of Bacademia to Shopify empowered the brand with a modern, high-converting online store designed specifically for educational product sales. With enhanced features, better performance, and intelligent automation, Bacademia is now well-positioned to grow its impact and reach more learners across Romania. If you’re selling educational or digital products and want to scale on Shopify, eCommerce Today is here to help.