Thinking of selling your Shopify store? You’re not alone. Thousands of entrepreneurs are turning to Flippa, the world’s largest marketplace for buying and selling online businesses. In today’s digital world, building and exiting a Shopify store is easier — and more profitable — than ever before. Whether you’re just starting out or already considering a sale, it pays to learn what today’s buyers are looking for and how to prepare your business for the best possible exit.
One entrepreneur who successfully made that leap is Philippa, the founder of My Night Light — a business born from a moment of pure necessity and grown into a brand that brought comfort to thousands of families. Her exit journey, powered by Flippa, offers valuable insights for any Shopify store owner looking to exit smartly and successfully.
From Sleepless Nights to a Successful Exit
Philippa’s story began in 2009 when her baby was struggling with sleep and nothing seemed to help — until a color-changing night light did.
“This simple night light changed my life,” she recalled. “It gave me enough light to check on him and feed him without waking him up — and it stopped him crying.”
Inspired by that experience, she launched My Night Light as a Shopify store with a clear mission: to help parents create soothing sleep environments for their children. Over the next 14 years, she built the brand from the ground up, nurturing a loyal customer base, expanding her product line, and growing a trusted name in the market.
After more than a decade of running the business, Philippa was ready to move on. She had discovered a passion for mentoring and was excited about starting a new chapter. That’s when she discovered Flippa — and the idea of selling her business became real.
“I loved using Flippa’s valuation tool. The first thing you think about is, ‘what is my business even worth?’”
Through Flippa, Philippa listed her business and connected with Ali Asghar, a buyer based in Australia. His wife was pregnant, and he was looking for a meaningful ecommerce business she could manage from home.
“Flippa connects you with the right people, which is the most important part. Because if you’re not connecting with the right people who want to buy your business, you’re not going to sell your business.” – Phillipa
Ali used Flippa’s tools to analyze the listing, verify the business data, and understand its true potential.
“Flippa’s guarantee was great. Shopify was connected, Google Analytics was connected. The data was verified, and I had confidence moving forward.”
What Is Flippa — And Why Philippa Chose It
Flippa is the #1 global platform for buying and selling online businesses. From ecommerce stores and SaaS products to blogs and mobile apps, Flippa connects digital business owners with a large pool of verified buyers and gives them the tools to confidently navigate the selling process.
Flippa is an ideal solution because it offers:
- Free Valuations: Quickly understand your business’s worth using data-driven algorithms.
- Seamless Integrations: Connect Shopify, Google Analytics, Meta, and other platforms to verify performance and streamline due diligence.
- Verified Buyers: Reach a global marketplace of serious, vetted buyers actively looking for ecommerce businesses.
- Structured Processes: From NDAs to escrow and negotiations, Flippa handles the admin so you can focus on closing the deal.
- Dedicated Support: Sellers get personalized guidance from account managers to ensure their listing is strong, visible, and competitive.
Flippa has facilitated the sale of 70,000+ ecommerce businesses to date, with Shopify stores making up 29% of those sales.
For Philippa, Flippa’s platform offered exactly what she needed.
“I loved using Flippa’s valuation tool. The first thing you think about is, ‘what is my business even worth?’”
Flippa not only gave her an answer, but also the structure and buyer visibility to make her sale successful.
Why Should You Consider Selling Your Shopify Store?
Running an ecommerce business is demanding. But even if you love it, there may come a time when selling is the smarter move. Here are a few reasons why Shopify store owners are choosing to exit:
- You’ve Plateaued: You’ve built something great, but growth has stalled. A new owner with fresh capital or ideas could take it further.
- You Want to Cash Out: Selling lets you turn years of effort into liquid capital — which could fund your next business or lifestyle goal.
- Burnout Is Real: Ecommerce is fast-paced. If your passion is fading, your business may benefit from new energy.
- You See Opportunity Elsewhere: Many entrepreneurs simply want to pursue new ideas and challenges.
Selling doesn’t mean failure. It’s often a sign of success.
High demand for Shopify stores
In the last 12 months, Flippa had over 67,00 searches for Shopify stores. As the leading ecommerce solution with a large, engaged customer base and high average order values, Shopify stores offer buyers a compelling opportunity to tap into thriving consumer demand and recurring revenue streams.
How Much Can You Sell Your Shopify Store For?
To understand what your Shopify store is worth, you need to look at various aspects of the business from earnings, net profit, growth potential, and more. The most simple and widely-used formula in the website acquisition space has long been a valuation method based on an earnings multiplier. This method states that a business’s worth is a multiple of its annual profit.
On Flippa, we’ve seen ecommerce businesses sell for an average profit multiple of around 1.9x, with the top decile reaching a profit multiple of 3.9x. For example, if a website generates $150,000 profit each year, you could expect to sell it somewhere between $2800,000 and $550,000.
Top Profit & Revenue Multiples Ecommerce Businesses Sold on Flippa
Learn more about profit and revenue multiples for businesses sold on Flippa here.
This calculation, of course, is an oversimplified, rudimentary method to find a quick estimate of what the website could be worth. To get a more precise estimate, you need to assess several other factors to build a better picture of the business throughout the valuation process.
Valuation depends on:
- Profits/Net Margins
- Evaluating Traffic Sources
- Domain Age
- Transferability
- Growth Potential
- How Does the Site Make Money
- Future Competition
Get quick and free estimate of how much your business is worth today: Flippa Valuation Tool