Guides FOR SHOPIFY STORES
eCommerce Today is a 5* Shopify Expert and we are part of the Shopify App Developers program. Our team is made up of experienced Shopify Experts and we help hundreds of Store Owners optimize and improve their sales every month.
It’s impossible for individuals or even internal eCommerce teams to stay up to date with Shopify’s functionalities and eCommerce trends. With our hands-on approach, we learn about new strategies, apps, functionalities, and services every day and we strive to make this knowledge readily available to everyone with our guides.
The Shopify Update You Missed: Using Browsing & Buying Behaviour to Segment Customers
Shopify just rolled out a new major update that will be a game-changer for merchants seeking to tailor their marketing efforts, promotions, and post-purchase experiences more precisely. The update introduces category-based segmentation of customers, allowing you to...
How to Start a Shopify Store in France? (Beginner’s Guide)
Starting an e-commerce business is an exciting journey, and Shopify offers the perfect platform to bring your vision to life. However, launching an online store in France requires more than just beautiful products and a compelling brand. It demands strict adherence to...
Implementing LLMS.txt in Shopify – Best Practices for SEO and AI Indexing
What Is LLMS.txt and Its Role in Shopify SEO LLMS.txt is a simple text file, but it’s becoming increasingly important in how websites are interpreted by language models such as GPT. If robots.txt sets the rules for search engine crawlers, LLMS.txt operates in a...
Holiday Gift Guide for Shopify Stores: What It Is, Why It Works, and How to Implement It Step by Step
The holiday season is the most competitive and profitable period of the year for ecommerce. Shopify brands worldwide see their sales multiply during November and December — and one of the simplest, most effective strategies behind that success is a Holiday Gift Guide....
Lovable.dev and the Rise of AI Builders: What Shopify Merchants Should Really Know
While AI is revolutionizing the startup phase, the reality for established or ambitious e-commerce brands is that the true cost of a generic site isn't measured in dollars, it's measured in lost conversion rate (CRO), limited flexibility, and constrained scalability....
A Comparison of Shopify and Magento: Which E-Commerce Platform Fits Your Needs?
Introduction: Choosing the Right Platform for Your E-commerce Business As 2025 comes to an end, many businesses are already setting their sights on the future, planning how they’ll approach their e-commerce strategies in 2026. If launching or migrating your online...
Why Shopify Is the Best Platform for Home & Deco Stores
When it comes to selling home décor, furniture, and interior design pieces online, visuals, storytelling, and a smooth shopping flow make all the difference. A Home & Deco brand thrives on inspiration, on helping customers feel the lifestyle they’re about to bring...
Why Shopify Is the Best Platform for Sports & Fitness Stores
The sports and fitness industry thrives on performance, motivation, and trust. Whether you’re selling gym equipment, workout accessories, supplements, or wellness products, your online store needs to inspire action. At eCommerce Today Agency, we’ve helped...
6 Critical Google Ads Fixes Every Shopify Store Needs
For Accurate Tracking, Better Optimization & Profitable Scaling Google Ads is a key growth lever for Shopify stores , but only if the foundation is solid. A misconfigured setup leads to broken tracking, wasted ad spend, and unreliable ROAS. Below are the six most...
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