eCommerce Guides
Why Shopify Is the Best Platform for Sports & Fitness Stores
The sports and fitness industry thrives on performance, motivation, and trust. Whether you’re selling gym equipment, workout accessories, supplements, or wellness products, your online store needs to inspire action. At eCommerce Today Agency, we’ve helped...
6 Critical Google Ads Fixes Every Shopify Store Needs
For Accurate Tracking, Better Optimization & Profitable Scaling Google Ads is a key growth lever for Shopify stores , but only if the foundation is solid. A misconfigured setup leads to broken tracking, wasted ad spend, and unreliable ROAS. Below are the six most...
Want to Sell Your Shopify Store? Here Are 5 Key Things Buyers Look For
Global e-commerce is projected to hit $4.8 trillion by the end of 2025, and Shopify stores continue to be a top acquisition target for buyers. On Flippa, the leading AI-first marketplace for buying and selling online businesses, a Shopify store typically sells within...
Why Shopify Is the Best Platform for Food & Drinks Stores
The best food and drink brands don’t just sell products. They create moments that people remember: the first taste of a new wine, the aroma of fresh olive oil, the satisfaction of a clean, natural juice. In a competitive space where trust, flavor, and convenience...
Shopify’s 2048 Variant Limit: What It Means for Your Store
Shopify’s new update has introduced a significant change for eCommerce merchants: the ability to offer up to 2,048 variants per product. This is a major leap from the previous limit of 100 variants. But what does this mean for your online store, and how can you make...
Our Partnered Ecosystem
Introduction & Methodology When building your Shopify store, choosing the right tech stack is crucial for smooth operations and growth. A well-selected set of apps helps streamline your processes, boost efficiency, and improve your customer experience. But, as you...
How to Use ChatGPT to Run a Monthly Shopify Analysis and Build a Gameplan
You’re lucky. Seriously. Ten or fifteen years ago, to get the kind of clarity you can now pull from a couple of CSVs and a smart prompt, companies needed a small army and big budgets. Today, tools like ChatGPT let a solo founder or a lean Shopify team dig into data,...
Shopify B2B: With and Without Shopify Plus
Selling B2B online used to be treated as an afterthought. Many merchants created a separate wholesale site, uploaded a simplified catalog, and called it a day. The expectation was that wholesale customers would accept a clunky experience, as long as they got the right...
Understanding & Configuring Shopify’s Customer Events for Successful Tracking
Shopify has become one of the leading eCommerce platforms due to its flexibility and seamless integration with marketing tools. However, to scale effectively, merchants need accurate event tracking. This is what powers attribution, retargeting, and optimization across...
Is Dropshipping Dead in 2025? Proven Tips to Build a Shopify Store That Actually Sells
“Is dropshipping dead in 2025?” is a question that comes up again and again. The truth is, dropshipping is not dead — but it is also not easy money anymore. What used to work a few years ago, like importing random AliExpress products into a Shopify store and running...
The Future of eCommerce: How Shopify’s AI Checkout is Changing Online Shopping
The world of eCommerce is rapidly evolving. What was once a simple process of browsing products, adding them to a cart, and checking out has now entered a new era where artificial intelligence (AI) and automation are transforming how consumers discover, purchase, and...
Grow Your Shopify Store with Loyalty Programs and Customer Feedback
When an e-commerce business first begins, acquiring new customers feels like the biggest win. However, experienced Shopify specialists know that this is just the beginning. The true key to long-term success is transforming those initial buyers into dedicated brand...