The best food and drink brands don’t just sell products. They create moments that people remember: the first taste of a new wine, the aroma of fresh olive oil, the satisfaction of a clean, natural juice. In a competitive space where trust, flavor, and convenience...
Shopify’s new update has introduced a significant change for eCommerce merchants: the ability to offer up to 2,048 variants per product. This is a major leap from the previous limit of 100 variants. But what does this mean for your online store, and how can you make...
Introduction & Methodology When building your Shopify store, choosing the right tech stack is crucial for smooth operations and growth. A well-selected set of apps helps streamline your processes, boost efficiency, and improve your customer experience. But, as you...
You’re lucky. Seriously. Ten or fifteen years ago, to get the kind of clarity you can now pull from a couple of CSVs and a smart prompt, companies needed a small army and big budgets. Today, tools like ChatGPT let a solo founder or a lean Shopify team dig into data,...
Selling B2B online used to be treated as an afterthought. Many merchants created a separate wholesale site, uploaded a simplified catalog, and called it a day. The expectation was that wholesale customers would accept a clunky experience, as long as they got the right...
Shopify has become one of the leading eCommerce platforms due to its flexibility and seamless integration with marketing tools. However, to scale effectively, merchants need accurate event tracking. This is what powers attribution, retargeting, and optimization across...
