TL;DR (The “No-Fluff” Summary)
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Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today.
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Where: VSFA+ Expert Sessions, Online.
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When: February 5, 2026.
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The Big Idea: Stop treating email as a newsletter tool and start building it as an automated sales infrastructure.
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Core Message: Revenue shouldn’t depend on manual effort; it should depend on the systems you build.
Most eCommerce owners fall into the same trap: they rely on “hope marketing.” They hope the next batch of ads will convert, they hope the next discount will save the month, and they hope that their email list will somehow magically buy.
But hope is not a strategy. When you manually blast emails or leave your abandoned carts to chance, you are burning money and leaving your growth to luck.
On February 5th, our CEO joined the VSFA+ Expert Sessions to provide a better path. The solution he shared isn’t just about “sending more emails”—it’s about building a conversion machine. During the session, Stefan focused on the four “silent” flows—Abandoned Cart, Browse Abandon, Post-Purchase, and Winback—that generate sales 24/7 without needing a single cent in additional ad spend. The goal wasn’t just higher open rates; it was predictable revenue per recipient.
Who should attend this session?
This session is designed for eCommerce owners and marketing managers who have an existing customer base or email list but aren’t seeing predictable, automated sales from it.
Do I need a huge budget for these automations?
No. The beauty of email automation is that it leverages your existing traffic. We focus on maximizing the value of the users you already have, effectively lowering your customer acquisition costs.
Will the session be technical?
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We will discuss triggers and logic, but the focus is on strategy and results. You will leave with a clear roadmap of what to send, when to send it, and how to measure if it’s actually working for your bottom line.