Guides FOR SHOPIFY STORES
eCommerce Today is a 5* Shopify Expert and we are part of the Shopify App Developers program. Our team is made up of experienced Shopify Experts and we help hundreds of Store Owners optimize and improve their sales every month.
It’s impossible for individuals or even internal eCommerce teams to stay up to date with Shopify’s functionalities and eCommerce trends. With our hands-on approach, we learn about new strategies, apps, functionalities, and services every day and we strive to make this knowledge readily available to everyone with our guides.
The Ecommerce Revenue Calendar: Plan Every Sale, Offer, and Campaign That Grows Your Brand All Year
Most ecommerce brands leave money on the table every single month. Not because their products are bad, not because their ads are broken, and not because their audience is too small. They leave money on the table because they have no plan. They react to holidays, blast...
Shopify Native VAT Validation is Here: A Game-Changer for B2B Growth in the EU & UK
As of February 25, 2026, Shopify has officially solved one of the most persistent friction points for European and British merchants: Native VAT Number Validation at Checkout. At eCommerce Today, we’ve spent years helping brands navigate the complexities of...
E-Commerce in 2026: Between Algorithms, Geopolitics, and Brand Survival
The GPeC 2026 Winter School brought together a panel of professionals whose perspectives reflect different layers of the Romanian and regional e-commerce ecosystem. The discussion, moderated by Andrei Radu, founder of GPeC, included Stefan Chiriacescu of eCommerce...
Mobile Optimization for Shopify in 2026: Closing the “Revenue Gap”
The "Responsive" Lie: Why You Are Losing Money Let’s look at the hard data. Open your Shopify Analytics. Filter by "Device." If you are like most brands in 2026, your dashboard looks something like this: Desktop Conversion Rate: 3.5% Mobile Conversion Rate: 1.2% This...
Is Dropshipping Still Profitable in 2026? The Senior Operator’s Guide to ROI
The Reality Check: Dropshipping is a Logistics Method, Not a Business Model Let’s cut through the noise. If you are asking, "Can I still slap a $5 AliExpress gadget on a Shopify store and make millions?" the answer is a hard no. That era ended years ago. However, if...
The Future isn’t Search, it’s Agentic. Are you ready?
I’m writing this because I’m preparing my sessions for several major stages, webinars, and podcasts this year, all over Europe. I’ll be talking to thousands of founders and marketers about the convergence of AI and commerce, but stage time is always limited. I wanted...
Shopify Plus Pricing Explained
1. The Elephant in the Room: The $2,300+ Monthly Cost We talk to clients weekly, if not daily, who ask the same question: "Stefan, is it actually worth upgrading to Shopify Plus?" And honestly, I get it. When you first see the price tag, it’s a shock. In 2026, a...
The App Bloat Problem in Shopify: How Too Many Apps Destroy Speed, UX, and Conversion Rate
The Hidden Conversion Killer Most Shopify Stores Ignore In the Shopify ecosystem, one of the most common growth mistakes is over-installing apps in the pursuit of more features, more automation, and faster scaling. While apps are essential to extend Shopify...
From Third Party Tracking to Zero Party Data: How Product Quizzes Are the Future of eCommerce Engagement
In today’s privacy-first digital world, eCommerce brands face a critical challenge: how do you understand what your customers want when the traditional tools for tracking them are disappearing? With cookie deprecation, iOS privacy restrictions, and tighter regulations...
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