The sports and fitness industry thrives on performance, motivation, and trust. Whether you’re selling gym equipment, workout accessories, supplements, or wellness products, your online store needs to inspire action. At eCommerce Today Agency, we’ve helped leading Shopify Sports Stores grow into powerful digital brands. From small home-gym startups to established fitness retailers, we understand what it takes to create an online experience that fuels both customer engagement and long-term growth.
Our Experience with Shopify Sports Projects
Flite Sports
What they sell: fitness equipment, gym accessories, workout gear.
Who they sell to: individual athletes, home‑gym owners, and small fitness studios.
What we built: a mobile‑first Shopify store with smart filters, bundle offers, and fast checkout to help customers discover the right sport equipment and gear.
Gorilla Sports
What they sell: heavy‑duty fitness equipment, strength training gear, and wellness accessories.
Who they sell to: enthusiasts, professional trainers, and small gyms.
What we built: advanced filtering by weight/size/brand, cross‑sell and upsell logic, and loyalty tools to support repeat orders and high AOV.
MaxStore
What they sell: a wide range of products including fitness equipment, home & garden items, toys and leisure gear.
Who they sell to: home-owners, fitness enthusiasts and small gyms who look for durable, multi-use gear across fitness, home and outdoor settings.
What we built: advanced filtering by weight/size/brand, integrated cross-sell and upsell logic, and implemented loyalty tools designed to drive repeat orders and boost average order value.
Must-Have Shopify Features for Sports & Fitness Stores
Product Bundles
Product bundles like Bundler – Product Bundles, PickyStory: Bundles & Kits, and Bold Bundles help create instant value by grouping related products, such as gym apparel, into one convenient offer. This strategy not only boosts average order value (AOV) but also simplifies the buying process for customers. By presenting complementary items together, bundles enhance the perceived value of each purchase and encourage faster conversions.
Bundler – Product Bundles
PickyStory: Bundles & Kits
Bold Bundles
Upsell Products
Apps like Essential Upsell & Cross Sell and Progressify: Free Shipping Bar & Upsell help boost revenue by presenting higher-value alternatives or complementary upgrades, such as a premium yoga mat or additional weight plates. By showcasing personalized upsells on product pages or during checkout, stores can encourage customers to enhance their purchase. This approach not only increases revenue per customer but also improves the overall shopping experience through tailored recommendations.
Essential Upsell & Cross Sell
Progressify: Free Shipping Bar & Upsell
Cross-Sell Products (in Shopping Cart)
Selleasy – Upsell & Cross Sell uses smart cart recommendations to help shoppers find complementary products that naturally fit their purchase, such as resistance bands, protein shakers, or gloves. This turns a single item into a complete, curated set that feels tailored to their goals. By suggesting relevant add-ons in the cart, customers are more likely to see added value in their order. The result is a smoother buying experience that increases both satisfaction and overall revenue.
Smart Filters & Variant Management
Advanced filtering by sport type, difficulty, brand, size, or weight helps users quickly find exactly what they need, especially in large product catalogs. Tools like Boost: Product Filter & Search and Smart Product Filter & Search make this process seamless by narrowing down results in real time. This improves navigation and reduces friction during browsing. By helping customers locate the right products faster, these filters drive higher satisfaction and stronger conversion rates.
Boost: Product Filter & Search
Smart Product Filter & Search
Subscriptions & Reorder Flows
Loyalty & Rewards Programs
For sport-related stores, rewarding repeat purchases with points, tiers, and exclusive perks helps strengthen customer loyalty and boost lifetime value. Apps like Rivo: Loyalty Program & Rewards and Appstle Loyalty Rewards make it easy to build engaging reward systems that motivate athletes to return for their favorite gear. Whether it’s earning points on protein powders or unlocking perks on high-end fitness equipment, these programs keep customers invested in the brand. Over time, consistent rewards turn one-time buyers into loyal members of an active community.