The best food and drink brands don’t just sell products. They create moments that people remember: the first taste of a new wine, the aroma of fresh olive oil, the satisfaction of a clean, natural juice. In a competitive space where trust, flavor, and convenience matter most, your online store needs to tell that story with precision.
At eCommerce Today Agency, we’ve spent years helping merchants in the Food & Drinks vertical turn Shopify stores into scalable growth engines. From startups with a single signature product to established gourmet brands with nationwide distribution, we know what it takes to build online experiences that convert browsers into loyal customers.
Our Food & Drinks Shopify Projects
One of the most vibrant examples is BIOSHOPS, a marketplace for organic food, natural supplements, and health-focused treats. Their mission is clear: make conscious shopping simple. We crafted a Shopify experience that guides customers effortlessly through product discovery and encourages repeat orders from people who care deeply about what they consume.
For Infusion Blends, a US-based brand known for its infused butters, storytelling drives everything. The Shopify storefront highlights how each product can transform everyday cooking, while subscriptions and bundled offers make it easy for customers to restock their favorites without friction.
JuiceIt.ro brings freshness to the table with a clean, mobile-first design and an ultra-fast checkout process. Their subscription flows support recurring revenue and promote healthy routines, showing how Shopify can power both experience and efficiency for beverage brands.
And The Olive Scene captures the craft behind every product. Their Shopify store elevates premium olive oils and balsamic vinegars through storytelling, tasting experiences, and gifting options, turning a simple transaction into something memorable.
Jakeman’s Maple Syrup offers premium, pure maple syrup, with a Shopify store that highlights the craft and authenticity of each product. The site features flavor profiles and bundles maple syrup with complementary items like pancake mixes. With subscription options for regular deliveries, Jakemans makes it easy for customers to enjoy their syrup again and again, while boosting order value with thoughtful product pairings.
MonMelis is known for its handmade sweets and gourmet products. Their Shopify store offers an elegant shopping experience, featuring seasonal treats, gift sets, and dietary options. Bundling and personalized packaging make it easy to create the perfect gift, while subscription features keep loyal customers coming back for more indulgence.
Each of these projects reflects a different corner of the Food & Drinks industry, but they share a common foundation: Shopify’s ability to support flexibility, growth, and a frictionless customer journey.
Must-Have Shopify Features for Food & Drinks Stores
When selling food, drinks, alcohol, sweets, or gourmet products, every click should feel as intentional as the product itself. Over time, we’ve identified the features that consistently increase conversion rates and strengthen customer loyalty:
Catchy Ingredients List
Transparency builds trust. Clear, scannable visuals with icons, origins, and health benefits turn basic product information into a compelling story. This small detail keeps customers engaged and confident in their choice.
Bundles & Gift Sets
Bundling food and drinks creates instant value. Seasonal or limited bundles drive urgency, increase the average order value, and make gifting seamless, which in turn boosts both sales and customer satisfaction. For creating bundles, we recommend apps like Bundler ‑ Product Bundles and Amplify | Bundles & Upsell.
Upsell Products
Recommending complementary products like wine with cheese or olive oil with spices is a subtle way to increase cart size without feeling pushy. It enhances the buying experience and raises revenue per customer. Looking for great upsell apps? Try Essential Upsell & Cross Sell or Progressify: Free Shipping Bar.
Cross-Sell Products in Cart
Adding smart suggestions during checkout can turn a single purchase into a curated selection. This simple touch often leads to higher AOV and better product discovery. One app that does this perfectly is Upsell & Cross Sell — Selleasy.
Subscription & Reorder Flows
Consumable products are perfect for repeat purchases. Shopify’s subscription tools help brands build steady revenue streams, reduce churn, and keep loyal customers coming back with minimal effort. Recharge Subscriptions App and Appstle℠ Subscriptions App are our go-to apps when setting this up.
Smart Filters & Flavor Profiles
Customers often browse by flavor, dietary preference, or occasion. Well-designed filters and taste profiles help them find what they want faster, improving both conversion and satisfaction. Two smart apps we use to create custom filters for different collections are Smart Product Filter & Search and Boost AI Search & Filter.
Age Verification & Compliance Tools (for Alcohol)
For alcohol merchants, compliance is crucial. Shopify offers flexible solutions that keep the experience smooth while ensuring legal standards are met, giving both brands and buyers peace of mind.
Loyalty & Rewards Programs
Repeat buyers are the heartbeat of Food & Drinks ecommerce. Rewards, referrals, and exclusive perks turn occasional customers into brand advocates who drive long-term growth. Use these apps to create a loyalty program that stands out: Appstle Loyalty Reward Program and Rivo: Loyalty Program, Rewards.
Storytelling Sections & Origin Highlights
Behind every great product is a story. Highlighting sourcing, farming, or brewing builds emotional connection and deepens trust, which often leads to higher lifetime value. Elevate your theme design using ready-to-go sections with Section Star: Theme Sections.
These features work together to create a seamless shopping journey that increases order value, drives repeat business, and builds stronger customer relationships.
Why Food & Drinks Stores Need Shopify & eCommerce Today Agency
We understand what it takes to grow a Food & Drinks brand online because we’ve done it many times before. Shopify gives merchants the flexibility, customization, and scalability they need to thrive, whether they’re selling artisan ingredients, subscription boxes, or curated bundles.
Whether the goal is to increase AOV, optimize subscriptions, or create a frictionless checkout, our team builds strategies that deliver real results.
Frequently Asked Questions About Running a Food and Drink Store on Shopify
1. What are the benefits of using Shopify for food and drink stores?
Shopify offers flexibility, customization, and scalability for food and drink brands, helping them optimize their customer journey, increase average order value (AOV), and simplify the checkout process.
2. How can I increase sales in my food and drink online store?
You can boost sales by using features like product bundles, upsells, cross-sells, and subscription options, which increase order value and encourage repeat purchases.
3. Why is transparency important for food and drink products online?
Transparency, such as clear ingredients lists and health benefits, builds trust and keeps customers engaged, ensuring they feel confident in their purchasing decisions.
4. How can I create a more personalized shopping experience for my customers?
Personalizing the shopping experience can be done by adding smart filters, flavor profiles, and offering subscription options, making it easier for customers to find and reorder their favorite products.
5. What Shopify apps can help improve my food and drink store's performance?
Some useful apps include Bundler ‑ Product Bundles for creating bundles, Recharge Subscriptions App for setting up subscriptions, and Upsell & Cross Sell for suggesting complementary products during checkout.