TL;DR (The “No-Fluff” Summary)
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Who: Stefan Chiriacescu, Founder & CEO of eCommerce Today.
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Where: Digital Marketing Europe 2026, Lisbon (Hall 4).
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When: April 15, 6:05 PM.
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The Big Idea: Stop using AI to create noise. Use it to build robust, automated email systems that buy you freedom and drive actual profit.
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Core Message: In 2026, AI literacy isn’t optional—it’s the survival standard for eCommerce.
In April, I’m going to be at Digital Marketing Europe 2026 in Lisbon. My mission there is simple: to help eCommerce leaders move past the AI hype and focus on the systems that actually drive bottom-line profits.
Noise vs. Relationships
Most brands today are falling into a dangerous trap. They use AI to generate more “stuff”. More generic emails. More noise. More spam.
But in 2026, noise is expensive. If you aren’t using automation to scale your humanity and your relationships, you’re just accelerating your path to irrelevancy.
My Session: Email Automation on Steroids
On April 15, at 6:05 PM (Hall 4), I’ll be delivering my session. I’m not there to talk about “cool tools” or futuristic theories. I’m there to show you how we at eCommerce Today use AI as a multiplier for systems that actually work.
We’ll focus on:
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Buying your freedom: Building flows that work while you sleep so you aren’t a slave to your own business.
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The Literacy of 2026: Why AI isn’t a “bonus” anymore, but the new standard of professional literacy.
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Predictive Profitability: Turning cart abandonment and post-purchase sequences into precision instruments.
Why this matters
I’ve seen too many businesses fail because they lacked clarity and structure. This talk is for the practitioners—for those who want to use AI to scale their profits, not just their word count.
Let’s Connect
If you’re attending, come find me in Hall 4. I’m always up for a grounded conversation about systems, scaling, and the reality of remote-first agency life.
What is the main focus of Stefan Chiriacescu's talk in Lisbon?
The session focuses on moving past AI hype to implement “Email Automation on Steroids”. Practical frameworks that use AI to scale hyper-personalization and profitability in eCommerce.
Why is AI critical for email marketing in 2026?
AI has become the new literacy standard. It allows brands to automate complex customer relationships and predictive flows, which is essential to combat rising acquisition costs.
Who should attend the "Email Automation on Steroids" session?
The talk is designed for eCommerce entrepreneurs, marketing managers, and practitioners who want grounded, agency-tested strategies rather than theoretical buzzwords.