Client Overview:

VitasupportMD, a leader in dietary supplements, approached us in March 2023 to transform their e-commerce platform and improve their digital presence. Based in Paramus, New Jersey, the company’s premium health products have earned the trust of medical professionals and a loyal online following. However, despite their quality products, they faced challenges in optimizing their e-commerce ecosystem to increase sales, engagement, and brand visibility.

The Project: A Unified Approach for Exponential Growth

Challenges & Goals:
Initially, VitasupportMD needed a major redesign of its Shopify store, following a split with its previous agency. What began as a simple redesign evolved into a multi-layered strategy encompassing email marketing, SEO, digital marketing, and marketplace expansion. The goal was clear: unify all these efforts to drive traffic, enhance user experience, and increase conversion rates across all platforms.

Key Services Provided:

• Shopify Store Redesign
• Email Marketing Automation
• E-Commerce Management
• SEO & Digital Marketing
• Marketplace Management (Amazon, Walmart, eBay)

The Strategy: Integrating E-Commerce, Email Marketing, and Marketplaces

Shopify Store Redesign:
The first step in our collaboration was a complete overhaul of the VitasupportMD Shopify store. We focused on a streamlined, modern design that prioritized mobile optimization and user-friendly navigation. Key features, including an up-to-date theme, subscription options, accessibility widgets, and optimized landing pages, were implemented, allowing VitasupportMD to engage visitors more effectively.

Results:

• For the website: 505% growth in total sales
• 16060% increase in subscription revenue

Before 

May 2023

Beyond UX best practices, our focus was on simple language, as the site’s language was overly technical, targeting medical professionals but not resonating with the broader customer base.

There was no subscription feature, resulting in lost sales opportunities.

Email Marketing Automation:
After redesigning the store, we turned our attention to email marketing. VitasupportMD had not previously leveraged email automation, which was a missed opportunity. We implemented a robust Klaviyo system with 14 automated email flows, targeting abandoned cart recovery, welcome sequences, post-purchase engagement, and more.

Results:

• 30% of total revenue is attributed to email marketing
• 100% growth in newsletter subscribers

Before collaborating with us, VitasupportMD was missing out on significant sales opportunities by not leveraging email marketing as a revenue channel.

SEO & Digital Marketing:
With a strong foundation in place, we optimized the store for organic search traffic, focusing on technical SEO and content strategies. We also used paid search campaigns to drive additional targeted traffic to the website, focusing on high-conversion keywords for both organic and paid visibility.
Results:

• 35% increase in organic traffic in the last 6 months, 123.81% growth in the website’s impressions in the last 6 months

Marketplace Expansion:
As part of the unified strategy, we also worked to increase VitasupportMD’s presence on Amazon, Walmart, and eBay. By enhancing product listings, creating compelling branded content, and optimizing storefronts, we were able to drive sales and boost visibility on these platforms. This was done without detracting from the main e-commerce site but rather as an extension of the overall strategy.
Results:

• 123.59% increase in sales,
• 191.294% growth in the traffic to the listings.

The Process: A Seamless Journey Across Multiple Channels

Our approach followed the ICAP funnel strategy (Impression → Consideration → Action → Purchase) to create a seamless experience across all channels, from the Shopify store to email marketing and marketplaces.

Impression

• Website: We focused heavily on driving organic traffic by implementing a robust technical SEO strategy and delivering valuable content like blog posts to improve organic rankings. By optimizing on-page elements such as meta tags, images, and URL structures, we helped VitasupportMD gain better visibility on search engines, bringing in more organic traffic.
• Marketplace: We optimized product listings with compelling content and high-converting keywords tailored to each marketplace’s algorithm. This increased visibility and attracted more traffic to VitasupportMD’s products.

Consideration

• Website: On the Shopify store, we improved product imagery and descriptions and implemented review generation strategies. This helped build trust and improve customer engagement.
• Marketplaces: We created branded content and optimized storefronts on Amazon and eBay, ensuring a cohesive and professional brand experience that nurtured customer interest.

Action

• Website: To drive conversions, we implemented subscription options with newsletter incentives, added a loyalty system, and integrated Live Chat for real-time customer support. These efforts helped reduce friction and boost the conversion rate.
• Marketplaces: Streamlined fulfillment through FBA (Amazon) and WFS (Walmart) ensured quick and reliable delivery, contributing to higher customer satisfaction and better ratings.

Purchase

• Website: Using data from Clarity and other analytics tools, we refined the user experience, ensuring that the website adapted based on customer behavior and feedback. This real-time data allowed us to optimize conversion rates continuously.
• Marketplaces: PPC campaigns across Amazon, Walmart, and eBay targeted high-intent buyers, keeping VitasupportMD’s products in front of the right customers at the right time.

Results: Amplified Sales, Engagement, and Customer Satisfaction

Our unified strategy yielded exceptional results for VitasupportMD across all platforms, creating a robust ecosystem that delivered growth on Shopify, email marketing, and marketplaces.

• Total Sales Growth: +216% from store redesign and marketing efforts
• Marketplace Sales Growth: +44.29% YoY across Amazon, Walmart, and eBay
• Email Marketing Revenue: Contributed 28.62% to overall sales
• Best-Selling SKU Growth: Up to 107% increase for the top product

The marketplace presence contributed significantly to the overall growth, with VitasupportMD seeing a 100%+ YoY increase for Best-Selling SKUs on platforms like Amazon.

Continuing Success and Future Plans

As our collaboration continues into 2025, we plan to expand VitasupportMD’s digital footprint with even bolder strategies, including further digital marketing efforts, such as search and social advertising. This approach will strengthen the brand’s presence across both its website and the marketplaces.

Conclusion: A Unified Strategy for Long-Term Growth

Through our holistic, integrated approach to e-commerce, email marketing, and marketplace management, we helped VitasupportMD achieve exponential growth. By seamlessly combining their Shopify store, email marketing campaigns, and marketplace presence, we created a cohesive ecosystem that delivered remarkable results.

For businesses looking to optimize their e-commerce operations and increase visibility across all platforms, our tailored strategies can help you scale and grow in today’s competitive online environment.

Ready to Expand Your Marketplace Presence?

Are you a Shopify store owner looking to grow your presence on Amazon, Walmart, and eBay while maintaining your website’s success? Contact us today to learn how our A-to-Z Marketplace Management Services can elevate your business to the next level.