Client Overview
Solid Sleep offers innovative, science-backed solutions to common sleep challenges, designed to help customers achieve deeper rest and improved wellness. Despite strong product-market fit, the brand had yet to unlock its full growth potential across its DTC store and Amazon presence.
Work
- Shopify Re-Migration
- Email Marketing Setup
- Amazon Optimization
- Digital Advertising
Vertical / Geography
Supplements & Wellness
USA
Challenge: Returning to a Scalable eCommerce Ecosystem
After migrating from Shopify to WordPress, Solid Sleep was left with a slow platform, a steep learning curve for its internal team, and disconnected marketing systems. Their website’s performance needed to be improved to support demand, email marketing lacked structure and deliverability, and their Amazon listings were not fully optimized.
The goal was to migrate back to Shopify and Klaviyo, rebuild the customer journey, and strengthen their multi-channel presence for scalable growth.
Phase 1: Shopify Re-Migration & Foundational Email Automation
Solid Sleep partnered with us to create a high-performing, conversion-ready eCommerce foundation. We identified the following priorities:
- Rebuild the website on Shopify using CRO best practices
- Integrate Klaviyo with authenticated sending domains
- Re-establish key email flows to nurture, convert, and retain customers
- Optimize Amazon listings for visibility and conversion
Our approach included:
Wonderful experience, super proactive, knowledgeable and honest.
Shopify Re-Migration: Reactivated Shopify, implemented a modern theme, rebuilt the homepage, product pages, and collection pages, and transferred all content, legal pages, and analytics connections.
Email Marketing Setup: Designed and launched list-growth popups, fixed spam and sender reputation issues, and rebuilt 6 essential email flows: Site Abandonment, Browse Abandonment, Cart Abandonment, Checkout Abandonment, New Customer, and Repeat Purchase.
Amazon Optimization: Conducted keyword and competitor research, rewrote titles, bullets, and descriptions, produced updated imagery, created A+ content for priority SKUs, and redesigned the Amazon Storefront for a cohesive brand experience.
Shopify Re-Migration: Reactivated Shopify, implemented a modern theme, rebuilt the homepage, product pages, and collection pages, and transferred all content, legal pages, and analytics connections.
Shopify Re-Migration: Reactivated Shopify, implemented a modern theme, rebuilt the homepage, product pages, and collection pages, and transferred all content, legal pages, and analytics connections.
Shopify Re-Migration: Reactivated Shopify, implemented a modern theme, rebuilt the homepage, product pages, and collection pages, and transferred all content, legal pages, and analytics connections.
Phase 2: Strategic Growth Implementations
Digital Advertising
- Structured Google Shopping, retargeting, and prospecting campaigns.
- Activated Amazon advertising earlier to capitalize on optimized listings.
- Built a framework for ongoing campaign testing and scaling across channels.
Email Marketing Expansion
- Structured a weekly campaign strategy focused on segmentation, testing, and seasonal promotions.
- Launching recurring A/B testing optimization of flows to improve engagement and drive repeat purchases.
Results
Through this partnership, Solid Sleep transitioned from a slow, fragmented digital presence to a fast, scalable, and conversion-ready ecosystem:
- A modern, CRO-driven Shopify store ready for traffic scaling
- Fully integrated Klaviyo account with restored deliverability and high-performing email flows
- Optimized Amazon listings, imagery, and storefront aligned with category search intent
- Advertising infrastructure across Amazon and Google to drive multi-channel growth
A sustainable, 40h/month managed services plan to support continuous optimization and campaign scaling
Conclusion
Our collaboration with Solid Sleep demonstrates how a brand can rapidly regain momentum after a costly platform detour. By rebuilding the website, restoring marketing automation, and strengthening marketplace performance, we positioned Solid Sleep for sustainable growth across channels. With a robust foundation and integrated strategy, the brand is now equipped to scale confidently in both DTC and marketplace arenas.