Client Overview

Jakeman’s Maple Syrup has been producing its award-winning blend of 100% pure maple syrup since 1876. Deeply rooted in Canadian tradition, the company partners closely with farms and rural communities across Ontario to deliver the freshest, purest maple syrup available. Well-known across Canada, Jakeman’s stands as a symbol of heritage, quality, and authenticity in the maple syrup industry.

Challenge: Modernizing an Established Brand

Although Jakeman’s Maple Syrup had migrated from WooCommerce to Shopify three years ago, their online store was still facing technical issues, an outdated design, and underperforming customer engagement strategies. They needed a solid digital foundation to reflect their brand’s heritage and a clear path to grow their eCommerce presence.

Phase 1: Shopify Migration & Foundational Email Automation

In 2022, Jakeman’s Maple Syrup approached us with a key challenge: to build a professional, high-performing online presence. At the time, they had recently migrated from WooCommerce to Shopify, a transition that unfortunately brought technical issues, inconsistent user experience, and a lack of eCommerce optimization.

We identified the following priorities:

• Website design and usability improvement
• Implementation of essential email marketing flows
• Structuring their customer lifecycle journey
  

Our approach included:

• A complete theme redesign to reflect the brand’s premium quality and heritage
• Setup of foundational email automation flows:
  • Welcome Series
  • Site Abandonment
  • Browse Abandonment
  • Cart Abandonment
  • Checkout Abandonment
  • New Customer Flow

As our partnership with Jakeman’s Maple Syrup evolved, we shifted focus from foundational setup to strategic growth. Over the past few years, we’ve implemented a wide range of functionalities to elevate both the user experience and business performance.

Phase 2: Strategic Growth Implementations

Website Enhancements

•  Wishlist Functionality: Enabled customers to save their favorite products and increase return visits
• Advanced Search Optimization: Improved product discoverability and on-site navigation
• Customer Reviews: Added review functionality to build trust and social proof
• Push Notifications: Introduced timely, personalized alerts to re-engage users
• B2B Capabilities: Developed custom features to support wholesale orders and pricing
• Cross-Selling & Upselling: Integrated intelligent product recommendations to increase AOV (average order value)

Email Marketing Expansion

• Consistent Campaign Strategy: Sending 2 weekly targeted campaigns to nurture and convert
• Replenishment Flow: Encouraging repeat purchases based on buying cycles
• Winback Flow: Re-engaging lapsed customers with personalized offers
• Back in Stock Notifications: Alerting subscribers when their favorite products return
• Price Drop Alerts: Driving urgency by informing customers of reduced prices
• Sunset Flow: Gradually cleaning the list by removing disengaged subscribers

Marketplace Expansion

• Successfully launched Jakeman’s Maple Syrup on Amazon and Faire, extending their reach to broader consumer and wholesale audiences.

Digital Advertising

• Designed and managed targeted ad campaigns across Google and Meta platforms, focusing on brand awareness, product promotion, and customer acquisition.

Search Engine Optimization (SEO)

• Built a tailored SEO strategy and content structure that significantly improved visibility.

Jakeman’s now ranks on the first page of Google for multiple relevant and competitive keywords in the maple syrup industry.

These enhancements created a seamless and personalized shopping experience that helped the brand better connect with its customers while maximizing conversions.

Results

Throughout our collaboration, Jakeman’s Maple Syrup has experienced steady and impactful growth across all key digital channels:

• • Strengthened their Shopify store through improved design, functionality, and user experience
  • Increased customer engagement and loyalty through strategic email marketing flows and consistent campaigns
  • Expanded their sales channels by successfully launching on Amazon and Faire
  • Improved product visibility and brand trust with the integration of customer reviews and push notifications
  • Established a strong foundation for digital advertising, resulting in higher traffic and brand awareness
  • Achieved first-page rankings on Google for relevant industry keywords through a structured SEO strategy
  • Built a cohesive omnichannel presence that supports both B2C and B2B customers

Conclusion

As we mark three years of working together, our partnership with Jakeman’s Maple Syrup stands as a great example of how a heritage brand can successfully evolve in the digital space. From optimizing their online store to launching on new marketplaces and implementing a full-funnel marketing strategy, we’ve supported their journey with a holistic and long-term approach.

Jakeman’s is now well-positioned for continued digital growth, with a solid infrastructure, loyal customer base, and strong brand presence. We look forward to continuing this collaboration and helping them reach new milestones.