Work
- Migration from OpenCart to Shopify
- Premium Shopify Theme Implementation
- Store Redesign and Brand Refresh
- Key Functionalities Integration (detailed below)
Vertical / Geography
Mercerie (Haberdashery)
Romania
The Project
SharbekTextil.ro, a leading online mercerie store offering a wide range of textile products and accessories from the heart of Bucharest, partnered with eCommerce Today to migrate their website from OpenCart to Shopify. The objective was to modernize the online store by adopting a premium Shopify theme, redesigning the user experience, and implementing key eCommerce functionalities to better serve their diverse customer base. Our collaboration aimed to give the brand a fresh, optimized online presence that reflects its commitment to quality and variety.
The Process
We worked closely with the SharbekTextil team to migrate their existing OpenCart store to Shopify, choosing a premium theme that better suits their extensive product range and elevates the user experience. The old website had an outdated design and lacked optimization, which we addressed through a complete redesign that modernized the store visually and functionally, effectively helping the brand relaunch with a renewed online identity.
The migration process involved not only transferring products and customer data but also integrating important functionalities tailored to the specific needs of a mercerie business. This included support for selling textile products in half-meter increments, which is crucial for their customers.
Functionalities Implemented:
- Minimum Order Value to ensure cost-effectiveness of each purchase
- Automated Invoicing Sync with VAT verification for seamless accounting and compliance
- Address Validation to reduce delivery errors and improve shipping accuracy
- Dynamic Checkout Button for a smoother, more intuitive purchase flow
- Selling Products by Half Meter, supporting precise measurement needs unique to textile sales
- Google Consent Mode V2 implementation for GDPR compliance and enhanced tracking control
- WhatsApp Integration for direct customer support and communication
- Customer Reviews to build trust and encourage purchases
- Wishlist feature to allow users to save favorite products and increase conversion potential
Shopify Store Design
The redesigned SharbekTextil.ro store is clean, modern, and user-friendly, providing an improved browsing and shopping experience. Every design and functionality choice was made to simplify product discovery and the checkout process while highlighting the brand’s dedication to quality textiles. The store is now faster, more reliable, and better equipped to convert visitors into loyal customers.
What Sharbek Textil Says
I had an excellent experience working with eCommerce Today Agency. They handled my store migration smootthly and professionally from start to finish. The team was very responsive, and took care of all the technical details, making the process stress-free for me. They deliverd everything on time without any disruption to my business. I’m very happy with the results and highly recommend eCommerce Today Agency to anyone looking for reliable migration services or a new website.
Conclusion
Migrating SharbekTextil.ro from OpenCart to Shopify with a premium theme and enhanced functionalities resulted in a significant upgrade in usability, performance, and brand presentation. The new store is well-positioned to support SharbekTextil’s growth as a trusted online destination for textile products in Romania.
Interested in giving your Shopify store a fresh start? eCommerce Today can help you create a beautiful, high-performing online shop tailored to your brand’s needs.
