From Clicks to Conversions: UleiDeMotor.com’s 136% CVR Surge in 6 Months
Executive Summary
UleiDeMotor.ro, a leading Romanian automotive parts retailer, partnered with eCommerce Today to transform their underperforming ad campaigns into a high-ROI growth engine. In less than 12 months, we rebuilt their digital sales funnel, reduced inefficiencies, and optimized every stage of the customer journey. The result?
- 77% Increase in Return on Ad Spend (ROAS)
- 136% Growth in Conversion Rate (CVR)
- 82% Improvement in Efficiency
The Challenge
At the beginning of 2024, UleiDeMotor.ro’s campaigns were bleeding budget due to:
- Poor audience targeting
- Fragmented funnel structure
- Ineffective Search campaigns
Although Performance Max showed some potential, the overall strategy lacked cohesion. ROAS was stuck at 4.12, and scaling profitably felt out of reach.
The 2024 Growth Journey: From Foundation to Stabilization
UleiDeMotor.ro’s transformation began in early 2024 with a clear focus: build a sustainable framework for digital advertising success. Each quarter brought systematic improvements, resulting in a steady rise in Return on Ad Spend (ROAS) and overall performance.
Quarterly Performance Overview
| Quarter | ROAS | Industry Growth | Strategic Focus |
| Q1 2024 | 4.12 | -8.4% | Baseline Foundation |
| Q2 2024 | 5.03 | +11.8% | Development |
| Q3 2024 | 5.87 | +30.4% | Optimization |
| Q4 2024 | 6.18 | +37.3% | Stabilization |
Through targeted adjustments, ROAS improved from 4.12 to 6.18 by the end of 2024, setting the stage for accelerated growth in 2025.
Strategic Evolution: Quarter-by-Quarter Insights
Q1 2024: Foundation Building
The first quarter focused on building a strong foundation to address inefficiencies and collect actionable data.
Key Actions:
- Implemented first-party data tracking, improving accuracy by 15%.
- Focused on demographic targeting, boosting relevance by 20%.
- Established a structured funnel, enhancing efficiency by 25%.
Q2 2024: Strategic Development
With the groundwork laid, the second quarter targeted better audience alignment and analytical insights.
Key Improvements:
- Enhanced audience targeting, increasing growth by 22%.
- Improved tracking and technical setup, boosting performance analysis accuracy by 25%.
Q3 2024: Growth Acceleration
The focus shifted to advanced optimization strategies to sustain growth.
Key Tactics:
- Introduced custom audience targeting (+17% performance).
- Optimized the funnel for smoother user journeys (+23%).
- Integrated cross-channel strategies for a holistic approach (+19%).
Q4 2024: Performance Stabilization
The final quarter emphasized efficiency and preparing the account for scaling.
Key Achievements:
- Matured the funnel structure, increasing efficiency by 5%.
- Reduced Cost Per Acquisition (CPA) by 15%, ensuring cost-effective growth.
Advanced Funnel Transformation: How It Went
The strategic optimization of UleiDeMotor.ro’s marketing funnel led to substantial improvements across all stages:
1. Discovery Layer (35% Budget)
This phase focused on increasing visibility and attracting relevant audiences.
Key Metrics:
- Impression share grew by 74.5% (from 45.2% to 78.9%).
- Click-Through Rate (CTR) improved by 47% (from 2.17% to 3.19%).
- Cost-per-click dropped by 35%.
Key Strategies:
- Optimized custom intent signals.
- Refined in-market audiences.
- Expanded interest-based targeting and lookalike audiences.
2. Consideration Layer (45% Budget)
The middle funnel aimed to engage users and drive product interest.
Key Metrics:
- Product views increased by 65%.
- Add-to-cart rates rose by 45% (from 12.3% to 17.8%).
- Return visitor rate nearly doubled (+87%).
Key Strategies:
- Enhanced product presentation with dynamic remarketing.
- Refined value propositions to align with customer needs.
3. Conversion Layer (20% Budget)
The bottom funnel focused on turning engaged users into buyers.
Key Metrics:
- Conversion rate soared by 136% (from 0.91% to 2.15%).
- ROAS improved by 77% (from 6.18 to 10.95).
- Average Order Value increased by 32%.
Key Strategies:
- Implemented value-based bidding for high-value customers.
Introduced smart bidding and cart abandonment recovery.
Overall Success Metrics
By Q1 2025, UleiDeMotor.ro achieved outstanding results:
|
Metric |
Q4 2024 |
Q1 2025 |
Growth |
|
ROAS |
6.18 |
10.95 |
+77% |
|
Conversion Rate |
0.91% |
2.15% |
+136% |
|
CTR |
2.17% |
3.19% |
+47% |
|
Efficiency |
Base |
+82% |
Significant |
Future Growth Roadmap
To continue driving growth, the strategy will focus on three key areas:
Discovery Enhancement
- Refine audience modeling and intent signals.
- Expand reach through creative testing and audience scaling.
Consideration Optimization
- Improve product presentation and user experience.
- Personalize content to boost engagement metrics.
Conversion Excellence
- Maximize customer lifetime value through retention strategies.
Optimize the purchase path for seamless conversions.
Conclusion
The transformation of UleiDeMotor.ro’s digital performance highlights the effectiveness of data-driven marketing and strategic funnel optimization.
- 77% ROAS improvement,
- 136% conversion rate increase, and
82% efficiency growth,
This success story showcases how structured strategies and continuous refinement can deliver sustainable growth in competitive markets.
Looking to replicate this success for your business? Let’s talk about how we can do the same for you.