Client Overview
Delicatessen is a gourmet brand appreciated by food enthusiasts and parents looking for authentic, high-quality products. With a diverse portfolio and strong seasonality during the holiday period, the brand needed clarity, structure, and consistent digital optimizations.
Challenge: Strengthening Performance During the Christmas Season
Delicatessen approached us with a key objective: preparing their online store for the Christmas season, building a fully branded Christmas catalog, and implementing a complete set of email automation flows. The website required visual, technical, and conversion-focused improvements, while communication needed to be structured around user behavior.
Phase 1: Shopify Optimization & Email Automation
The first phase focused on running a full Shopify audit and implementing essential technical improvements to stabilize the store and enhance user experience. We resolved responsive issues, improved key layout elements, optimized navigation, and ensured that the website performed properly across devices.
At the same time, we built a complete email automation system, including: Welcome Flow, Site Abandonment, Browse Abandonment, Cart Abandonment, Checkout Abandonment, and New Customer Flow.
During this stage, we also developed the Christmas catalog and added it to the website to inspire customers throughout the holiday shopping period. Additionally, we created a dedicated B2B Christmas offers landing page and a landing page specifically for the Christmas catalog, making seasonal navigation clearer and more accessible for both retail and wholesale clients.
Phase 2: Ongoing Improvements & Continuous Optimization
We are currently in the optimization phase, monitoring data and improving key conversion elements. We analyze heatmaps, internal searches, and pages with high exit rates to refine user experience. We adjust product ordering in collections, optimize images, and maintain a healthy PageSpeed score.
In email marketing, our efforts focus on refining and optimizing the automation flows, ensuring each message aligns with user behavior and supports the full customer lifecycle.
Meanwhile, we also address reactive requests from the client, ensuring timely updates and constant progress.
Results
• Complete email automation system implemented
• Christmas catalog created and integrated into the website
• Dedicated B2B Christmas offers landing page and Christmas catalog landing page
• Website optimization through ongoing technical and visual adjustments
Conclusion
Our collaboration with Delicatessen has brought clarity, structure, and noticeable improvement to their online presence. From Shopify technical optimizations to a full automation ecosystem and a seamlessly integrated Christmas catalog, the brand now offers customers a cohesive and engaging experience. Delicatessen is positioned for sustainable growth, with a solid digital foundation and a clear strategy for the Christmas season and beyond.