Client Overview

Animax is one of Romania’s largest and most beloved pet stores, offering a wide range of products and services for pets and their owners. With a growing network of physical locations and an expanding online presence, Animax needed a reliable digital partner to support its transition into modern eCommerce.

Challenge: Modernizing an Established Brand

Initially, Animax approached us with a critical need: migrating their online store from Magento 1 to a more scalable and user-friendly platform. The goal was to create a robust digital foundation that would support both current needs and future growth.

Phase 1: Shopify Migration & Foundational Email Automation

We kicked off our collaboration with a full migration to Shopify, ensuring:

• Seamless data transfer (products, customers, order history)
• Platform stability and improved performance
• An intuitive admin interface for easier team management

Phase 2: Continuous Growth and Advanced Innovation

Our collaboration continued far beyond the initial project, evolving into a long-term digital partnership focused on sustained growth and user-centric innovation.

Advanced Email Marketing Automation

• Expanded the Klaviyo setup to include:
  • Personalized birthday emails for pets
  • Replenishment reminders based on purchase behavior
  • Post-purchase review requests
  • Win-back and loyalty sequences

• Built advanced segmentation using behavioral and transactional data
• Integrated dynamic content to increase engagement and conversion

Personalized Customer Account

• Developed a custom customer dashboard where users can save pet-specific details such as:
  • Pet name
  • Date of birth
• Enabled the use of this data in email communication and on-site personalization

Booking Functionality for Physical Services

• Built a custom booking system for services like grooming and vet appointments
• Integrated with in-store workflows to streamline appointment management

Build a custom checkout for companies

We developed a custom dropdown within the checkout flow where business customers can enter their billing details, including company information. This feature is integrated with a VAT validation system to minimize errors and ensure accurate invoicing.

Conversion Rate Optimization (CRO)

• Conducted regular UX audits and implemented enhancements such as:
  • Improved product page structure
  • Sticky call-to-action buttons
  • Faster and more intuitive checkout process

Integration with Glovo

• Product sync with Glovo for fast, local delivery
• Customers can shop Animax products directly from the Glovo platform

Integration with 2Performant

• Affiliate tracking and marketing campaign integration

• Expanded brand visibility and performance-based partnerships

Results

Throughout our multi-year collaboration, Animax has:

• Significantly increased customer engagement and retention
• Strengthened its B2C and B2B eCommerce capabilities
• Boosted email marketing performance with highly targeted automation
• Improved online service bookings and overall user satisfaction
• Reinforced its reputation as a digital leader in the Romanian pet care market

Conclusion: A Partnership That Evolves

What began as a technical migration project has grown into a strategic, long-term partnership. Our work with Animax demonstrates how a solid foundation combined with continuous improvement and customer focus can lead to lasting digital success. We’re proud to be part of Animax’s journey, and we’re still building the future together.