Livrare-baterii.ro is a specialized Romanian eCommerce retailer providing essential power solutions, from automotive batteries to UPS systems and electronic accessories. The business serves a dual-purpose mission: meeting the urgent purchasing needs of individual consumers (B2C) and acting as a reliable, large-volume supplier for wholesale partners (B2B). In a highly competitive category where technical precision is non-negotiable, the brand positions itself as a practical and trusted partner.

Challenges: The Limitations of Legacy Systems

Before the transition, the website operated on OpenCart, which presented several technical and structural bottlenecks that stifled growth:

• Unclear Architecture: Product organization was fragmented, making it difficult for users to find compatible batteries for specific vehicle models or UPS systems.
• Navigation & Filtering Gaps: A lack of robust filtering options led to friction in the user journey. In a technical niche, the inability to filter by voltage, amperage, or dimensions is a major conversion killer.
• Scaling Difficulties: Manual catalog management was labor-intensive, and the platform struggled to handle the complexities of B2B supply chains.
• Performance Issues: These friction points resulted in low conversion rates, with the store averaging only a few daily orders despite having a high-demand product range.

Phase 1: Shopify Migration & Core Foundation

The first milestone focused on moving away from OpenCart’s rigidity to the scalability of Shopify. This wasn’t just a data transfer; it was a complete rebuild of the brand’s digital foundation:

• Data Integrity: We migrated all products, customers, and order history, ensuring that long-term B2B relationships remained uninterrupted.
• Structural Redesign: We restructured collections and improved navigation logic to align with how customers actually search for batteries.
• Clean Code Philosophy: By leveraging Shopify’s native features, we reduced the need for custom code, resulting in a cleaner site that is easier to update and has significantly lower maintenance costs.

Phase 2: Optimization, SEO & Market Integration

Once the foundation was stable, we shifted focus to growth and operational efficiency:

• Technical UX Improvements: We implemented advanced filtering and product discoverability features tailored to technical buying behaviors.
• SEO Safeguard: To protect years of organic growth, we executed a rigorous technical SEO strategy, including over 1,000 301 redirects to ensure legacy URLs pointed correctly to the new Shopify structure.
• Operational Automation: We optimized integrations with price comparison platforms like Compari.ro and streamlined logistics via Xconnector for automated AWB generation.
• Marketing Readiness: The project included the technical setup for Google Consent Mode V2 and preparation for email automation via Klaviyo, ensuring the store was ready for long-term retention and acquisition campaigns.

Conclusion: A Solid Base for Continuous Growth

Livrare-baterii.ro now operates on a modern, scalable Shopify infrastructure. The friction of the old system has been replaced by a seamless purchasing flow that serves both the frantic B2C buyer and the methodical B2B procurement officer.

With improved usability, total administrative autonomy for the client, and a solid SEO foundation, the brand is now positioned for aggressive growth across all sales and marketing channels.